Sometimes, the biggest challenge of follow-up is standing out. How does your phone call, your email, or your thank you card stand out from your competitors? Today, we stumbled across a great free tool to make your thank you cards excellent. The Next Web introduced us to MapEnvelope, a simple online tool that lets you print […]
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Every home builder has run into some resistance when opening a new community. There is always a level of community impact from new development, and those unhappy about new growth or redevelopment are often the loudest. While currently limited to commercial projects (and only in DC and Virginia), Fundrise.com is a new platform that has […]
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We have a passion for the sales and marketing process. We have a passion for technology. And, like chocolate and peanut butter, we think they’re even better together. You may not be familiar with a pet project we cooked up a while back, NewHomeKnowHow.com. There’s a lot of smart people in our industry, and thankfully […]
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Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]
Read More »It’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its ability to scale a personalized customer experience. As salespeople, you have the ability to learn about your prospect. You can learn what their goals are, what they like, and what they don’t like, in order […]
Read More »Consider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers to the nature of the media itself and the method in which others can interact with it. “Social” means that the media both invites conversation, and in the best cases, evokes conversation and supports continued […]
Read More »Give more than you receive. If someone spent the time to complete that contact form or your website, spend more than 5 seconds on a lame email response. Always expect that you will, and should, give more to prospects and customers than you will receive from them. It seems like a common sense statement, but […]
Read More »If you’re not familiar with the concept of visual search, its the process of searching from information using a picture. Google Goggles is the most prime example. Google Googles lets you snap a picture of something using your phone’s camera, and then Google searches for more information about whatever you took a picture of. If […]
Read More »In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads. Because of […]
Read More »Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the buyer in mind. The package is a combination of products or services that affords the buyer additional value, often trading a little bit of decision making freedom for simplicity and that increased value. The buyer […]
Read More »I’ve spent the last 4 months solid working without a break or a breath. We’ve been launching some great new websites for builders, creating new features that no one’s ever seen, and we’re in the middle of a few additional projects that are really going to empower builders of all sizes to take control of […]
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In case you missed it, I had the opportunity to guest post for Jeff Shore’s newsletter a couple weeks ago. If you’re not already subscribed to Jeff’s weekly newsletter, you should be. Click to read my thoughts on Why People are Ignoring Your Emails. Thanks.
Read More »Consider the phrase, “social media.” The “media” part refers to the content, the social content – the conversation. Sales is conversation with a purpose. I recently had the pleasure of spending some time with Matthew Shadbolt of The Corcoran Group after coaxing him to Baltimore to speak at SMC SalesCamp. Those of you that know, […]
Read More »Here are five of my favorite uses of video for Real Estate and new home marketing. They’re not all my favorite for the same reason, and they’re not all fit for every purpose. Some have a unique twist, some are just a better way to do a tour, and the last couple have shock value […]
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Just like every market is different, every builder is different. This means how best to judge a successful campaign or online initiative will be different for every builder. Despite my best efforts to convince builders to compete against themselves when determining their success, most builders still ask, “So how am I doing compared to other […]
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