Facebook Live

The ONeil Edit – October 16, 2020

| Molly White

Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]

Read More »

Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]

Read More »

Homebuilder XML Feeds FAQ. The What, How, and Why.

| Dennis O'Neil

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

Read More »

As we round the corner to the second half of 2020, with no end to the Pandemic and it’s tumult in sight, I can confidently say that the housing market isn’t having it. The economy has ebbed and flowed showing signs of recovery and signs of strain. The news is full of sadness and scary […]

Read More »

What Home Builders Need to Know About CCPA

| Dennis O'Neil

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

Read More »

Across the board, we have seen almost everyone step up their social media game during these past 2 months. From starting their own Facebook Lives to coming up with games to keep their followers engaged and entertained. The initiative and commitment of our home builders to social media during this time has blown us away. […]

Read More »

Video Creation and Editing Tips and Tricks

| Megan English

In our last Facebook Live, Molly and Julie talked about ways to incorporate video into your marketing strategy. This week, we’re going to cover ways to film and edit your video content in house. From your phone to fancier cameras and gadgets and all kinds of video editing tools, after this Live session, you’ll be […]

Read More »

The State of Things: Video Edition

| Megan English

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist to learn why you should be using video and how to do it.

Read More »

The State of Things: SEO Edition

| Megan English

There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Join Megan and Dennis for The State of Things: SEO Edition. We’re sharing the most recent stats on builder organic traffic trends and discuss why today’s market has created a new chapter in the SEO playbooks we’re […]

Read More »

There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English. They’ll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

Read More »

Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

Read More »

Meet Drew – Our New Client Relations Manager

| Megan English

We’re excited to introduce you to Drew Reddel! As the Client Relations Manager, Drew is your point person. With decades of experience, it’s all about building strong relationships by providing superior customer care while executing our clients’ business needs and goals. Describe what you do at ONeil Interactive in one or two sentences. As the client […]

Read More »