January 22, 2021 |
And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]
Read More »January 15, 2021 |
In the first episode of Homefiniti & Beyond for 2021, I covered one of my favorite topics…apps. I love a shiny new tech toy and am always wowed by bells, whistles and the promise that the product will change my life/ save me time / make my life easier. Below is a list of 18 […]
Read More »January 15, 2021 |
We made it through another week of 2021. It was a busy one as five ONeil team members filmed their presentations for IBSx. Dennis ONeil, Megan English, Jenna Schwartz, Stacey Titemore and I will all be presenting this year. We’re sad not to be able to attend and present in person, but the people behind […]
Read More »January 8, 2021 |
Welcome to 2021, feels like the dumpster fire ornament from 2020 might still be applicable to 2021. But not over here in my housing/digital marketing bubble. I like it over here. It’s full of record breaking numbers, growth, optimism and endless opportunities. It’s also conspicuously absent of any major attention grabbing headlines. This week brings […]
Read More »December 28, 2020 |
For our final Homefiniti and Beyond of 2020 we took a look at our namesake product, Homefiniti. Peter van der Does and Dennis ONeil joined me to review what changes we made to Homefiniti in 2020 and what plans we have in store for it in 2021. 2020 certainly brought us some curveballs that sped […]
Read More »December 21, 2020 |
If you’re not familiar with The Nationals, it’s often considered the Academy Awards of new home sales and marketing. Organized every year by the National Sales & Marketing Council of NAHB, The Nationals draws nearly 1,000 entries from all over the U.S., Canada, and beyond in categories such as Best Salesperson, Best Logo, and our […]
Read More »December 18, 2020 |
Woop Woop! 2020 is coming to a close. I am so very ready for a vaccine and a return to normalcy that I hope 2021 will provide. However, as I’ve said before, I’m so thankful for the industry in which I work and for the way in which it has continued to thrive. Both the […]
Read More »December 11, 2020 |
Unclear how this happened so quickly, but we are now standing mere weeks away from the conclusion of 2020 and 2021 is looking much brighter thankyouverymuch. Vaccines are coming and the housing market continues to shine. I can’t even begin to tell you how thankful I am to work in this industry. Not just for […]
Read More »December 4, 2020 |
I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]
Read More »December 3, 2020 |
Rachel Powell is our Projects and Marketing Coordinator who very bravely and kindly offered herself up for the latest Meet the Team installment of Homefiniti and Beyond when I posed the question to my colleagues several weeks ago. Among other attributes, she has the distinction of being both the youngest team member and one of […]
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With one week to go until the Holiday shopping season officially commences, we thought it prudent to cover email strategy and how home builders can stay relevant at this time of year. Clearly we weren’t the only ones with email on the brain because as I was prepping The ONeil Edit, I came across three […]
Read More »November 20, 2020 |
Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]
Read More »November 13, 2020 |
Happy Friday the 13th! The second one this year. The first was the day that was the end of the before times…March 13th. We’re nearing the end of 2020 and are in the thick of the holiday season, my personal favorite time of year. For home builders this is a great time to assess the […]
Read More »November 6, 2020 |
I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]
Read More »November 5, 2020 |
As we near the end of 2020 and start thinking about what 2021 has in store for us we thought it would be a good idea to go over websites, budgets for 2021 and the KPI’s you should be thinking about when you analyze your site. Your website is such an important tool in your […]
Read More »October 30, 2020 |
We made it through another week and another month. Tomorrow is Halloween, it’s a full moon, and we “Fall Back” to Daylight Savings Time. The memes say it might reset us and free us from the dumpster fire that is 2020, but I have my doubts. In this week’s news you can use, The Dallas […]
Read More »October 30, 2020 |
We are excited to announce that we have a new team member, Jessica Agim! Keeping the tradition alive, we asked Jess to fill out this questionnaire to get to know her better. Describe what you do at ONeil Interactive in one or two sentences. I construct the layout of a website, creating a visually interesting […]
Read More »October 23, 2020 |
You all, my baby turns 12 today! This is absolutely crazy to wrap my head around having kids that are 12 and 14 since I can clearly remember being that age myself. But here we are. Birthday breakfast request was some Dunkin’ before school and for dinner we shall feast upon Chick-Fil-A because apparently good […]
Read More »October 16, 2020 |
Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]
Read More »October 16, 2020 |
Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]
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