Blog

PCBC Wrap-Up

That’s a wrap! Another PCBC is in the books and we thoroughly enjoyed it . There were some thought-provoking and inspiring keynote speakers, some innovative displays on the show floor, and some great opportunities to catch up with friends in the industry. Our own New Business Development Manager, Adam Van Bavel has nothing but great […]

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Better Retargeting Ads – Follow

Intro to the Case: Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.” Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. […]

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Are you going to that show, too? Meet us there!

Many of you have spoken with Adam Van Bavel. You may have had the opportunity to get creative with Adam during his many years as a Digital Strategist at ONeil Interactive. Or maybe you spoke to him since he’s taken over his new role as New Business Development Manager. However, you might not have met […]

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Top 5 ½ Can’t Miss 2017 Builders’ Show Sessions

The 2017 NAHB International Builders’ Show is heading to Orlando this year, and as usual, we’ve rounded up our picks for the sessions you must attend this year. With so many great sales and marketing education sessions on the schedule, it’s no easy task. But someone’s gotta do it. So without further ado, here are our Top […]

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Biggest SEO and SEM Takeaways from SMX East

Last month, our Digital Strategist Stacey and PPC Manager Bev attended SMX East in New York, to learn about all of the latest in Search Engine Optimization and Search Engine Marketing and see how we can apply these tactics for our clients. Read on for their recaps of the biggest SEM and SEO takeaways.   […]

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Recently we launched a new website for A&G Management Company, an apartment management company with 13 communities around the Baltimore area. We worked with A&G Management’s team to not only design a whole new website, but to reimagine a whole new way of apartment shopping.  We thought apartment shopping should be fun, functional and super […]

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This week we launched a brand new website for Insight Homes. A leading new home builder in Southern Delaware, Insight Homes prides themselves on their industry-leading energy efficiency, backed by their building science, smart engineering, and homeowner utility bills under $100/mo. Built on our Homefiniti platform, this new website is fast, user-friendly, and all about […]

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On April 28, we took a break from building awesome websites and launching captivating digital marketing campaigns to celebrate the best of our industry at the 2015 Maryland Building Industry Association MAX Awards. Think Oscars plus Emmys plus New Home Builders, and you’ve got the MBIA MAX Awards. (And look, we clean up pretty nice.) […]

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Pets of ONeil Interactive

At ONeil Interactive we’re not just digital marketers and web developers, but also the proud pet parents of some of the cutest cats, dogs and rabbits maybe anywhere. So read on to find out a little more about the Pets of ONeil Interactive. (Warning: cute pictures ahead.)   P.B. Fluff aka Puff Age: 1 Adopted […]

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Top 5 Can’t-Miss Builders’ Show Sessions

Every year we take a long, hard look at all the sales and marketing sessions on the IBS Education Grid and choose a few (5 to be exact) that we find to be the most compelling, cutting-edge, or just downright fun. It’s a daunting task, as there are so many great topics and even more […]

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Extreme Makeover Live: A Fairytale

Once upon a time, there was a new home builder, ABC Homes, who built the best new communities in all the land. Marketing Mike was in charge of sales and marketing for ABC Homes and was always looking to improve their digital strategy and online discoverability. Marketing Mike loved to attend the International Builders’ Show […]

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Top 6 Reasons to Register for Extreme Makeover Live

Have you registered for Extreme Makeover Live: Internet Marketing Edition yet? Just in case you’re still on the fence, here are our top 6 reasons you should submit to be considered. 1. You’ll get the chance to brand your company at the event. This is the International Builders’ Show, which means you’ll be on stage […]

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Extreme Makeover Live: Internet Marketing Edition

Take part in the most exciting education session at the 2016 International Builders’ Show. Extreme Makeover Live is your chance to get your marketing tuned up, live and on-stage. This can’t-miss session will take place on Wednesday, January 20 from 3:00 – 4:30 p.m. and you can get in on the action.       […]

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Essential Ingredients for a Successful Blog Post

You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]

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If you’re using Google Analytics to track your website traffic you’ve probably come across sites like semalt.com, floating-share-buttons.com or get-free-traffic-now.com in your traffic reports. But…what are these referral sites? Is this legitimate traffic to my website? Does this affect the rest of my Google Analytics data? How do I remove these sites from my Google […]

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Content Marketing: You’re Doing It Wrong

Don’t worry, it’s not your fault, you may not even be doing it at all. Maybe you just don’t know what the heck it is (hold on…we’ll explain). At any rate, content marketing has a lot of buzz, a vast definition and a big, fat gray area when it comes to results. Let’s break down […]

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The end of 2014 marked another banner year at ONeil Interactive. We welcomed new clients. We expanded our expert team.  And, most notably, we launched websites and digital marketing campaigns that reinforce our organization’s guiding passion and mission — to develop innovative solutions that connect homebuilders and prospective buyers. But all work and no play […]

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The Marketing Pulse, Stand Out, and IBS 2015

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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