Blog

Way back in the early spring, when stay at home orders first went out, we saw a flurry of activity from home builders who wanted to advance the technology they were using to sell homes. From virtual appointment scheduling to fully being able to buy a home online without ever stepping foot in it. We […]

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The ONeil Edit – September 18, 2020

Halfway through September, days from the first official day of fall and the weather here in Baltimore has already turned crisp and cool. Sweater weather is upon us! I really enjoy writing this each week for selfish reasons. First, it forces me to actually read the bajillion newsletters to which I subscribe, and second it’s […]

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Meet our Newest Team Member, Jason Perrotti

  We are excited to introduce you to our newest team member, Jason Perrotti! As is traditional for us, we asked Jason to answer this fun questionnaire.  Describe what you do at ONeil Interactive in one or two sentences. I will be assisting ONeil with web design and development. What did you want to be […]

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Peter van der Does promoted to Engineering Manager

I am pleased to share that Peter van der Does has accepted the role of Engineering Manager at ONeil Interactive and will assume these new responsibilities effective immediately. In his previous role as Lead Homefiniti Developer, Peter has ensured Homefiniti operates at peak performance – deploying dozens of new features and hundreds of optimizations while […]

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The ONeil Edit – September 11, 2020

First, I can’t let today’s post happen without acknowledging the significance of today. I remember exactly where I was as the events unfolded and, 19 years later, I still cry a little on this day every year. A tough intro to transition out of, but one that I felt was important to mention.  This week […]

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Homebuilder XML Feeds FAQ. The What, How, and Why.

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

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The ONeil Edit – September 4, 2020

It’s the Friday of a long weekend and I hope you all have some plans to relax for a couple days before what I always think of as a new year (my kids are school aged) with a fresh start. So before you head off into the weekend here’s what caught our attention this week. […]

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The ONeil Edit – August 28, 2020

Happy Friday! We made it through another week. I don’t know about you but Covid time goes way faster than the before times went. After scouring the multiple newsletters I receive each week, consulting the team and a cursory glance through my newsfeed, I’ve rounded up the 3 articles that I found most impactful or […]

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Introducing Homefiniti and Beyond

Covid times forced us to work from home all 5 days of the week instead of 2. Home builders have come forward as not just surviving during the pandemic, but actually thriving. And somehow these factors combined to cause a burst in creative energies and output from team ONeil. We found ourselves full of motivation […]

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The ONeil Edit – August 26, 2020

Last week in our Homefiniti and Beyond I mentioned two developments that we read about and thought were important enough to share with you all. We got to talking amongst ourselves and we decided that you might be interested in hearing what we’re interested in each week.  Welcome to week one of “The ONeil Edit” […]

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Meet Rachel Powell!

Doing these questionnaires are starting to become a little tradition of ours. We love getting to know new team members. Meet Rachel Powell, our Marketing and Projects Coordinator! Describe what you do at ONeil Interactive in one or two sentences. I am responsible for supporting both the internal marketing team as well as the web development […]

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As we round the corner to the second half of 2020, with no end to the Pandemic and it’s tumult in sight, I can confidently say that the housing market isn’t having it. The economy has ebbed and flowed showing signs of recovery and signs of strain. The news is full of sadness and scary […]

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What Home Builders Need to Know About CCPA

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

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Google Ads Upcoming Policy Updates for Housing

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

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Different digital strategies are put in place at various levels of the sales funnel. At ONeil we’ve spent years developing a strategy that directly correlates to a home buyer’s journey. From the beginning, when they might not even know that they want to buy a new home, to the end when they’re handed the keys, […]

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Across the board, we have seen almost everyone step up their social media game during these past 2 months. From starting their own Facebook Lives to coming up with games to keep their followers engaged and entertained. The initiative and commitment of our home builders to social media during this time has blown us away. […]

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Video Creation and Editing Tips and Tricks

In our last Facebook Live, Molly and Julie talked about ways to incorporate video into your marketing strategy. This week, we’re going to cover ways to film and edit your video content in house. From your phone to fancier cameras and gadgets and all kinds of video editing tools, after this Live session, you’ll be […]

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Megan English promoted to Vice President

Many of you know Megan English well. Those that work alongside her watch as she accepts an astounding amount of responsibility with an equally astounding presence of mind. I especially appreciate the heavy splash of snark thrown in for good fun. 😉 I am excited and honored that Megan has accepted the role of Vice […]

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M/I Homes Virtual Reality Headset

Technology today is amazing. I am a sucker for the shiniest brightest objects on the market and I’m passing on that love to my kids. Any day of the week I’d take a new piece of technological wonder over jewelry. Currently, I find myself waffling between wanting the new MacBook Pro, MacBook Air, or IPad […]

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The State of Things: Video Edition

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist to learn why you should be using video and how to do it.

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