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The ONeil Edit – September 24, 2021

I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]

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The ONeil Edit – September 17, 2021

Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]

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The ONeil Edit – September 3, 2021

I started this edition headed in one direction but after having fully vetted the articles that I want to pass on to you, I changed direction completely. This week has been one that is full of directional shifts and the newsletter was not spared. Shifting mindsets, shifting budgets, shifting priorities, shifting markets, shifting needs, and […]

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Back to School-ONeil Edition

Returning back to school was always a bittersweet experience, you didn’t want summer to end but you were excited to get back and see your friends and peers. It was fun going back to school shopping and getting new clothes and supplies that fit our ever changing styles. Everyone had their favorite school supplies that […]

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The ONeil Edit – August 27, 2021

My oldest started high school today (not exactly, it’s just freshman orientation but still). And I’d like to inform you that I can’t possibly be old enough to be the parent of a high school student because in my head I am still only about 25 years old. But alas, here I stand, having conversations […]

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The ONeil Edit – August 13, 2021

Oh hi mid-August-nearly-September-back-to-school-chaos-is-upon-us season! That’s what happens when you go on vacation for the first week in August. I’ve got less than 48 hours to secure school shoes for my kids before tax free week ends, next week I head to DYC and the following week sports tryouts begin for my newly minted high schooler. […]

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The ONeil Edit – July 30, 2021

Forgive the later time at which this will be posted, I am in “prep for vacation” mode and trying to check off all the to-do’s before I leave for a week. Do you have any idea how excited I am to be on vacation next week? For the first time in almost 15 years, my […]

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The ONeil Edit – July 23, 2021

Picking up the kid from camp this evening and then heading into my last week of work before vacation! Shortly after that I venture to Dallas for the DYC Summit, and attend a concert 22 years in the making for me (Dave Matthews Band). There is so very much to look forward to this August […]

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The ONeil Edit – July 16, 2021

My oldest kid is at sleepaway camp this week which meant that my chauffeuring duties were cut down to nearly nothing. This in turn meant a super productive week all around. I cooked dinner every night for 6 nights in a row (this never happens here), I went on two walks, I cleared off my […]

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At the halfway point for the year, as we emerge from the confines of a global pandemic, the economy is recovering but Covid has left a mess of a supply chain in its wake. 2021 is as wild and unpredictable a year as 2020 turned out to be. From June of 2020 through January of […]

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The ONeil Edit – July 9, 2021

Sometimes I sit down to write this and the words pour out. Other times, like today, I struggle with where and how to start. I went to college not knowing what I wanted to do and after many conversation with my parents about different majors and how that would impact my career, I landed on […]

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4th of July-What Would You Bring?

The 4th of July is coming up so we wanted to do something a little different for this blog. Since everyone will most likely be with friends and family wherever for the holiday, we thought it would be fun to get a glimpse of what it would be like to have a 4th of July […]

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The ONeil Edit – July 2, 2021

I’ve been saying for weeks now that it’s basically Christmas because time is going so fast. We’ve really unleashed our post pandemic life at a breakneck pace. I look at my calendar and I see all of these milestones and events just wizzing right by. I’m at the beach for the 4th then my oldest […]

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The ONeil Edit – June 25, 2021

🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what?  I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]

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The Great Return

Thursday, March 12, 2020. This was the last day we were together as a team in our physical brick and mortar space, until this past Wednesday, June 16, 2021 when we had our first all-hands meeting in the office. Even if nobody else jumps on the bandwagon, I’m affectionately dubbing this day “The Great Return.” […]

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The ONeil Edit – June 18, 2021

This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]

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Image Extensions are out of Beta!

During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]

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The ONeil Edit – June 11, 2021

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – June 4, 2021

My baby girl finished middle school this week. It was a major event that upon completion will have involved the actual ceremony, a dinner hosted by the school, a pool party (today) hosted by the parents, and two trips with friends to commemorate the occasion. Needless to say, I’m a little concerned about what this […]

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The ONeil Edit – May 28, 2021

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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