With one week to go until the Holiday shopping season officially commences, we thought it prudent to cover email strategy and how home builders can stay relevant at this time of year. Clearly we weren’t the only ones with email on the brain because as I was prepping The ONeil Edit, I came across three […]
Read More »November 20, 2020 |
Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]
Read More »November 13, 2020 |
Happy Friday the 13th! The second one this year. The first was the day that was the end of the before times…March 13th. We’re nearing the end of 2020 and are in the thick of the holiday season, my personal favorite time of year. For home builders this is a great time to assess the […]
Read More »November 6, 2020 |
I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]
Read More »November 5, 2020 |
As we near the end of 2020 and start thinking about what 2021 has in store for us we thought it would be a good idea to go over websites, budgets for 2021 and the KPI’s you should be thinking about when you analyze your site. Your website is such an important tool in your […]
Read More »October 30, 2020 |
We made it through another week and another month. Tomorrow is Halloween, it’s a full moon, and we “Fall Back” to Daylight Savings Time. The memes say it might reset us and free us from the dumpster fire that is 2020, but I have my doubts. In this week’s news you can use, The Dallas […]
Read More »October 30, 2020 |
We are excited to announce that we have a new team member, Jessica Agim! Keeping the tradition alive, we asked Jess to fill out this questionnaire to get to know her better. Describe what you do at ONeil Interactive in one or two sentences. I construct the layout of a website, creating a visually interesting […]
Read More »October 23, 2020 |
You all, my baby turns 12 today! This is absolutely crazy to wrap my head around having kids that are 12 and 14 since I can clearly remember being that age myself. But here we are. Birthday breakfast request was some Dunkin’ before school and for dinner we shall feast upon Chick-Fil-A because apparently good […]
Read More »October 16, 2020 |
Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]
Read More »October 16, 2020 |
Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]
Read More »October 15, 2020 |
One of my favorite parts of being in the homebuilding industry is the camaraderie and what is happening right now in our world is exciting. We are experiencing an unprecedented success story and not being able to high five my people about it is depressing. I’d love to believe that virtual events can replace the […]
Read More »October 9, 2020 |
On the latest edition of Homefiniti and Beyond I had the pleasure of interviewing Peter van der Does, our Engineering Manager. Peter kindly wrote up an introductory blog recapping our conversation and I’ve interjected my thoughts here and there. My name is Peter van der Does, I was born in the Netherlands in the town […]
Read More »October 9, 2020 |
Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza ✅ Outdoor movie âś… Bonfire ✅ Smores ✅ Sleeping in a tent outside ✅ neon wigs ✅ and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]
Read More »October 2, 2020 |
I can not believe it is October. Covid has made time move at warp speed for me. And while I adore summer and long days, my absolute favorite season is fall. Both my girls are October babies, one’s turning 12 and the other 14, WHAT? The leaves change, the air crisps up, even in non-Covid […]
Read More »September 25, 2020 |
Heading into the last weekend in September like woah! It’s definitely fall y’all and I can’t wait to enjoy the cooler temps this weekend with some bonfires and socially distant socializing. But before I get to that, here’s the news that caught my attention this week. It’s a short but sweet edition of The ONeil […]
Read More »September 18, 2020 |
Way back in the early spring, when stay at home orders first went out, we saw a flurry of activity from home builders who wanted to advance the technology they were using to sell homes. From virtual appointment scheduling to fully being able to buy a home online without ever stepping foot in it. We […]
Read More »September 18, 2020 |
Halfway through September, days from the first official day of fall and the weather here in Baltimore has already turned crisp and cool. Sweater weather is upon us! I really enjoy writing this each week for selfish reasons. First, it forces me to actually read the bajillion newsletters to which I subscribe, and second it’s […]
Read More »September 18, 2020 |
We are excited to introduce you to our newest team member, Jason Perrotti! As is traditional for us, we asked Jason to answer this fun questionnaire. Describe what you do at ONeil Interactive in one or two sentences. I will be assisting ONeil with web design and development. What did you want to be when […]
Read More »September 12, 2020 |
I am pleased to share that Peter van der Does has accepted the role of Engineering Manager at ONeil Interactive and will assume these new responsibilities effective immediately. In his previous role as Lead Homefiniti Developer, Peter has ensured Homefiniti operates at peak performance – deploying dozens of new features and hundreds of optimizations while […]
Read More »September 11, 2020 |
First, I can’t let today’s post happen without acknowledging the significance of today. I remember exactly where I was as the events unfolded and, 19 years later, I still cry a little on this day every year. A tough intro to transition out of, but one that I felt was important to mention. This week […]
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