Blog

What Home Builders Need to Know About CCPA

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

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Google Ads Upcoming Policy Updates for Housing

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

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Different digital strategies are put in place at various levels of the sales funnel. At ONeil we’ve spent years developing a strategy that directly correlates to a home buyer’s journey. From the beginning, when they might not even know that they want to buy a new home, to the end when they’re handed the keys, […]

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Across the board, we have seen almost everyone step up their social media game during these past 2 months. From starting their own Facebook Lives to coming up with games to keep their followers engaged and entertained. The initiative and commitment of our home builders to social media during this time has blown us away. […]

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Video Creation and Editing Tips and Tricks

In our last Facebook Live, Molly and Julie talked about ways to incorporate video into your marketing strategy. This week, we’re going to cover ways to film and edit your video content in house. From your phone to fancier cameras and gadgets and all kinds of video editing tools, after this Live session, you’ll be […]

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Megan English promoted to Vice President

Many of you know Megan English well. Those that work alongside her watch as she accepts an astounding amount of responsibility with an equally astounding presence of mind. I especially appreciate the heavy splash of snark thrown in for good fun. 😉 I am excited and honored that Megan has accepted the role of Vice […]

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M/I Homes Virtual Reality Headset

Technology today is amazing. I am a sucker for the shiniest brightest objects on the market and I’m passing on that love to my kids. Any day of the week I’d take a new piece of technological wonder over jewelry. Currently, I find myself waffling between wanting the new MacBook Pro, MacBook Air, or IPad […]

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The State of Things: Video Edition

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist to learn why you should be using video and how to do it.

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The transition and embracing of digital tools, technology and advertising is no longer an option, it’s a must do if you want to succeed in the new post Covid-19 world. The timeline for adoption has been fast tracked. The time is now. For lots of people, adopting and understanding new technology is frustratingly hard experience […]

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Say Hello to Our New Team Member, Taylor!

We’re excited to introduce you to Taylor Lentz! Describe what you do at ONeil Interactive in one or two sentences. I got hired as a Web Developer for ONeil Interactive. I will be helping the backend team work on the Homefiniti platform as well as home builder websites. What did you want to be when […]

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Importance of Organic Search Presence

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

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The State of Things: SEO Edition

There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Join Megan and Dennis for The State of Things: SEO Edition. We’re sharing the most recent stats on builder organic traffic trends and discuss why today’s market has created a new chapter in the SEO playbooks we’re […]

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Mid-April 2020 Builder Web Trends

I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost is going down but the amount […]

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All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of who you are and what […]

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There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English. They’ll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

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Upgrade Virtual Selling Screen-time to Facetime

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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It often takes something major to take us out of our normal ways of doing things and challenge the status quo. It’s a huge understatement to say: this is one of those times. Every part of our lives has been affected and businesses have had to quickly adapt to change the way they interact with […]

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Adaptation: A Few Words on Embracing Change

ad·ap·ta·tion /ˌadapˈtāSH(ə)n/ a change or the process of change by which an organism or species becomes better suited to its environment. 2020 has brought a lot of change. I could end this blog with that statement alone and feel confident I’ve made my point. However, it’s not the act of the world around us becoming […]

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DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, the story that is […]

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Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

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