Blog

SMX Advanced 2019 Recap

A few weeks ago I had the pleasure of traveling to the Pacific Northwest for my very first time to attend Search Engine Land’s SMX Advanced conference in Seattle, Washington. If you’re not familiar with what SMX (Search Marketing Expo) is, it’s one of the leading events for SEO and SEM professionals and I was […]

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The Greek philosopher Heraclitus famously stated that “change is the only constant in life.” I like to think marketing conferences have their own set of constants: the predication of impending change, great food with fantastically smart people, and countless fallacies. We all know disruption is happening. And I love sharing breakfast with brilliant friends. It’s […]

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PCBC 2019 Wrap-Up

At the end of May, a few of us took a trip to the “Best Coast” (arguably — East Coast pride!) and settled into San Francisco for a few days at PCBC. We always jump at the opportunity to break free from the day-to-day, celebrate success with our industry peers, and engage in thoughtful conversation. […]

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An Evening in the Winner’s Circle

Each year, the ONeil Interactive team gets dressed in our “Thursday best” to celebrate the fruits of our hard work and exceptional output at the  MAX Awards, hosted by the Maryland Building Industry Association Sales and Marketing Council. This year’s Maryland Awards of Excellence theme was a nod to the 144th running of the Preakness Stakes, […]

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At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]

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Here’s Your PCBC 2019 Discount Code

PCBC 2019 is just a few weeks away but it’s not too late to save $100 on your PCBC registration! Just enter Dennis O’Neil’s speaker promo code SPK100 when register for your tickets. Don’t miss Dennis’s session, More Signal, Less Noise: Building a Practice to Evaluate Your Marketing, with Will Duderstadt of M/I Homes on […]

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With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]

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Fun and Weirdness at Zappos HQ

The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]

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What Happened at the 2019 Builders’ Show? #IBS2019

It was another warp-speed experience at this year’s International Builders Show. Adam, Megan, and I taught, learned, and experienced our way through the week — talking shop and having fun. If you’ve never been to the show, I can’t stress how much you should make the trip next year. This was my tenth consecutive IBS, […]

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IBS 2019 Can’t Miss Sessions

This is ONeil Interactive’s fifth year sharing our humble opinion on which sales & marketing education sessions you don’t want miss at the International Builders’ Show (see our first “Can’t Miss” post from 2014 here). After thoroughly scouring the schedule and vetting each one, we must say the the NAHB Education Committee has REALLY outdone […]

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IBS 2019 Can’t Miss THURSDAY Sessions

And without further adieu, here are our the Thursday sessions that we think are closing out a strong week of sales & marketing education at IBS 2019 with a bang. Just in case you missed them, here are our Tuesday and Wednesday sessions to catch. Dennis, Adam, and Megan will be at in Vegas all […]

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IBS 2019 Can’t Miss WEDNESDAY Sessions

If you read our last post on the IBS 2019 Can’t Miss Tuesday Sessions, you know we’re breaking out the best of the sales & marketing education at the Builders’ Show this year. Here’s our Wednesday roster. We suggest adding them to your calendar or following us on Twitter, Facebook, and Instagram the week of […]

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IBS 2019 Can’t Miss TUESDAY Sessions

Tuesday is the first official day of the Builders’ Show so we have to start STRONG. Here’s our breakdown of the can’t miss sales & marketing sessions to kick off your week. And we won’t make you wait…check out our Wednesday and Thursday picks now. We don’t expect for you to remember them all, so […]

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The Think with Google newsletter is one of our favorite ways to uncover the latest marketing research and digital trends. A couple weeks back Google began dripping out emails via Think with Google to describe the typical customer journey and visually articulate how users utilize search in their decision-making process. So what’s Google’s take on […]

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It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of only 8 companies in the United States, ONeil Interactive is an official Facebook Marketing Consultant, part of the Facebook Marketing Partners program. We’ve been singing the praises of Facebook marketing for the home building industry since the early days. Over time, […]

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Our Year In Photos

Sure, we could write up a laundry list of our greatest moments and achievements from 2019 (we’ve got plenty), but the data shows our friends lean more towards the visuals… so here it is. A year in photos with ONeil Interactive!     The perfect boomerang to sum up how we’re going into 2019! Wishing […]

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Top 25 Ways We Made Homefiniti Better in 2018

You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]

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Hands On With The New Facebook Portal

I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]

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Accessibility, WCAG, and Home Builder Websites

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

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