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The ONeil Edit – July 30, 2021

Forgive the later time at which this will be posted, I am in “prep for vacation” mode and trying to check off all the to-do’s before I leave for a week. Do you have any idea how excited I am to be on vacation next week? For the first time in almost 15 years, my […]

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The ONeil Edit – July 23, 2021

Picking up the kid from camp this evening and then heading into my last week of work before vacation! Shortly after that I venture to Dallas for the DYC Summit, and attend a concert 22 years in the making for me (Dave Matthews Band). There is so very much to look forward to this August […]

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The ONeil Edit – July 16, 2021

My oldest kid is at sleepaway camp this week which meant that my chauffeuring duties were cut down to nearly nothing. This in turn meant a super productive week all around. I cooked dinner every night for 6 nights in a row (this never happens here), I went on two walks, I cleared off my […]

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At the halfway point for the year, as we emerge from the confines of a global pandemic, the economy is recovering but Covid has left a mess of a supply chain in its wake. 2021 is as wild and unpredictable a year as 2020 turned out to be. From June of 2020 through January of […]

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The ONeil Edit – July 9, 2021

Sometimes I sit down to write this and the words pour out. Other times, like today, I struggle with where and how to start. I went to college not knowing what I wanted to do and after many conversation with my parents about different majors and how that would impact my career, I landed on […]

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4th of July-What Would You Bring?

The 4th of July is coming up so we wanted to do something a little different for this blog. Since everyone will most likely be with friends and family wherever for the holiday, we thought it would be fun to get a glimpse of what it would be like to have a 4th of July […]

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The ONeil Edit – July 2, 2021

I’ve been saying for weeks now that it’s basically Christmas because time is going so fast. We’ve really unleashed our post pandemic life at a breakneck pace. I look at my calendar and I see all of these milestones and events just wizzing right by. I’m at the beach for the 4th then my oldest […]

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The ONeil Edit – June 25, 2021

🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what?  I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]

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The Great Return

Thursday, March 12, 2020. This was the last day we were together as a team in our physical brick and mortar space, until this past Wednesday, June 16, 2021 when we had our first all-hands meeting in the office. Even if nobody else jumps on the bandwagon, I’m affectionately dubbing this day “The Great Return.” […]

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The ONeil Edit – June 18, 2021

This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]

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Image Extensions are out of Beta!

During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]

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The ONeil Edit – June 11, 2021

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – June 4, 2021

My baby girl finished middle school this week. It was a major event that upon completion will have involved the actual ceremony, a dinner hosted by the school, a pool party (today) hosted by the parents, and two trips with friends to commemorate the occasion. Needless to say, I’m a little concerned about what this […]

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The ONeil Edit – May 28, 2021

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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MAX 2020 – How Do You Like Our New Hardware?

Does anyone else feel like this year has moved at a breakneck pace? We blinked and it was time for the annual MAX Awards! The Sales and Marketing Council of the Maryland Building Industry Association announced the Maryland Award of Excellence winners in a virtual event  on May 20, 2021. Each year local home builders, […]

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Meet Taylor!

Please join us in welcoming Taylor Lynch, our new Junior Digital Strategist, to the ONeil Team. Keeping with tradition, we have asked Taylor to fill out this questionnaire to get to know her a little more! Describe what you do at ONeil Interactive in one or two sentences. As Jr. Digital Strategist for ONeil Interactive […]

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How Many Leads Does it Take to Sell a Home?

Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]

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The ONeil Edit – May 21, 2021

Hey! Hi! Hello! Yesterday afternoon for the first time in 14 months I was in our office with 6 of my coworkers. It was the most glorious thing. Several of us enjoyed it so much we continued on with dinner at the restaurant in our office parking lot which provided me with 6 nonstop hours […]

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The ONeil Edit – May 14, 2021

I showered and dressed first thing this morning (not the norm in my pandemic life) in one of my favorite pink sweaters, I snagged a limited edition Meanwhile Back on the Farm raspberry pink tote (the stuff my handbag dreams are made of) this morning, the sun is shining, my kids are getting their first […]

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The ONeil Edit – May 7, 2021

The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]

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