Blog

Accessibility, WCAG, and Home Builder Websites

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

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A Week at High Altitude

For anyone familiar with the ONeil Interactive culture it’s a widely known premise that we hold continuing education, professional development and being forever in “learning mode” among our top priorities. It’s not everyday that you’re afforded the opportunity to step away from the day-to-day responsibilities and immerse yourself in, well… yourself. I got to do […]

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Axe Throwing With ONeil Interactive

The ONeil Interactive crew took a trip to Baltimores Urban Axes for an axe-cellent day of fun team building and bonding! The axes were all set, the bar was open, and the ONeil team was ready! The staff from Urban Axes gave us the rundown on proper axe throwing etiquette. Some of us took the […]

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Digital PM Summit Wrap-Up

Earlier this month, I had the privilege of heading to the Home of Blues, Soul & Rock ’n’ Roll for the 6th Annual Digital Project Management Summit. Hosted by the Bureau of Digital in Memphis, TN, the Digital PM Summit brought together almost 300 digital project managers for two days of presentations and sessions dedicated […]

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No Matter the Quirk, Realtors Just Get It

We spend a lot of time helping home builders market to potential buyers, so when we see creative ads that do just that, we take notice and give kudos. The National Association of Realtors wants home shoppers to know; they get it. They get the need for house hunters to lay sprawled out across a […]

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Meet Our Newest Team Member, JJ!

If you break it down by the numbers, our new Web Developer has over 14 years of graphic design experience, eight years of Web Development under his belt, seven-plus years of agency life and over 2000 vinyl records in his collection and counting. Enjoy the results of our rapid-fire Q&A session, as you get to […]

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Why is your Google Map Broken?

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

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Goodbye Google AdWords…Hello Google Ads!

Goodbye Google AdWords…Hello Google Ads! Last month, Google announced a major rebranding effort that is scheduled to roll out today. Moving forward the global online advertising product known as AdWords will sunset and become Google Ads. Google launched the AdWords platform on October 23, 2000 with just 350 initial advertisers who were interested in seeing […]

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I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]

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Thanks for the Hospitality…

We’re back from PCBC 2018 and finally caught up on email so we thought we’d share a few highlights from our whirlwind San Francisco adventure. OK Avocado Toast, Excellent Conversation While the great debate will always be pancakes vs. waffles, the breakfast choice of the morning at Mel’s Drive-In was a hearty helping of avocado […]

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PCBC 2018, Here We Come!

Planning the agenda for this year’s Pacific Coast Builder’s Conference has us super excited about our trip to San Francisco! PCBC 2018 will undoubtedly be a whirlwind few days as we immerse ourselves in stimulating conversation, inspiring education sessions and some of the building industry’s most forward-thinking products and technologies. Here are just a few […]

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We are proud to announce that we’re part of the newly announced Zillow Group Advantage Program, an exclusive network of preferred partners and services for Zillow Group builder customers. We are one of only 12 partners invited to join the program, and one of just three website design and development companies. While it’s an honor […]

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And the Award Goes To…

One of our favorite nights of the year has always been the MBIA Maryland Awards of Excellence (more fondly known as the MAX Awards). Not only do we get to help acknowledge standouts in design, product, and sales and marketing categories across the home building industry, but we get to see old friends, meet new, […]

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Our First Ten Years

It is with incredible pride, a full heart, and a big dose of “pinch me,” that I’ve spent the recent days reflecting on ONeil Interactive’s first ten years in business. The journey has been full of beautiful challenges. It’s included incredible highs, a few gut-punching lows, many, many lessons, and incredible amounts of growth for […]

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Meet Our Newest Team Member, Megan!

Our people always make us so proud, so we love it when we get to introduce new team members to the world. Megan McSwain started as ONeil Interactive’s Social Media and Content Coordinator back in February and she’s been so busy making great content for us and our clients that we’re just getting around to […]

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Unless you’ve been shielding yourself from all media sources for the past few weeks, you’ve most certainly heard about Facebook’s Cambridge Analytica drama and the potential ripple effect on your reach as an advertiser. If not, we’ll spare you the gorey details in this post, but may we suggest this abridged version of the story? The […]

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What Happened at the 2018 Builder Show? #IBSOrlando

Each year, in the days following the International Builder Show, I rub my exhausted eyes and reflect on the conversations and connections I made and renewed there. This year was an especially exciting non-stop experience for ONeil Interactive, and it’s hard to imagine going bigger in 2019 — but we’re up for the challenge 🙂 […]

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The 2018 NAHB International Builders’ Show is heading back to Orlando this year and the ONeil Interactive team has rounded up our picks for must-attend events. There’s no shortage of exciting sales and marketing sessions as well as great networking events on this year’s schedule.  We gathered networking breakfast/lunch events and educational sessions covering the topics you […]

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What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]

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