Blog

Fun and Weirdness at Zappos HQ

The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]

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What Happened at the 2019 Builders’ Show? #IBS2019

It was another warp-speed experience at this year’s International Builders Show. Adam, Megan, and I taught, learned, and experienced our way through the week — talking shop and having fun. If you’ve never been to the show, I can’t stress how much you should make the trip next year. This was my tenth consecutive IBS, […]

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IBS 2019 Can’t Miss Sessions

This is ONeil Interactive’s fifth year sharing our humble opinion on which sales & marketing education sessions you don’t want miss at the International Builders’ Show (see our first “Can’t Miss” post from 2014 here). After thoroughly scouring the schedule and vetting each one, we must say the the NAHB Education Committee has REALLY outdone […]

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IBS 2019 Can’t Miss THURSDAY Sessions

And without further adieu, here are our the Thursday sessions that we think are closing out a strong week of sales & marketing education at IBS 2019 with a bang. Just in case you missed them, here are our Tuesday and Wednesday sessions to catch. Dennis, Adam, and Megan will be at in Vegas all […]

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IBS 2019 Can’t Miss WEDNESDAY Sessions

If you read our last post on the IBS 2019 Can’t Miss Tuesday Sessions, you know we’re breaking out the best of the sales & marketing education at the Builders’ Show this year. Here’s our Wednesday roster. We suggest adding them to your calendar or following us on Twitter, Facebook, and Instagram the week of […]

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IBS 2019 Can’t Miss TUESDAY Sessions

Tuesday is the first official day of the Builders’ Show so we have to start STRONG. Here’s our breakdown of the can’t miss sales & marketing sessions to kick off your week. And we won’t make you wait…check out our Wednesday and Thursday picks now. We don’t expect for you to remember them all, so […]

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The Think with Google newsletter is one of our favorite ways to uncover the latest marketing research and digital trends. A couple weeks back Google began dripping out emails via Think with Google to describe the typical customer journey and visually articulate how users utilize search in their decision-making process. So what’s Google’s take on […]

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It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of only 8 companies in the United States, ONeil Interactive is an official Facebook Marketing Consultant, part of the Facebook Marketing Partners program. We’ve been singing the praises of Facebook marketing for the home building industry since the early days. Over time, […]

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Our Year In Photos

Sure, we could write up a laundry list of our greatest moments and achievements from 2019 (we’ve got plenty), but the data shows our friends lean more towards the visuals… so here it is. A year in photos with ONeil Interactive!     The perfect boomerang to sum up how we’re going into 2019! Wishing […]

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Top 25 Ways We Made Homefiniti Better in 2018

You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]

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Hands On With The New Facebook Portal

I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]

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Accessibility, WCAG, and Home Builder Websites

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

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A Week at High Altitude

For anyone familiar with the ONeil Interactive culture it’s a widely known premise that we hold continuing education, professional development and being forever in “learning mode” among our top priorities. It’s not everyday that you’re afforded the opportunity to step away from the day-to-day responsibilities and immerse yourself in, well… yourself. I got to do […]

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Axe Throwing With ONeil Interactive

The ONeil Interactive crew took a trip to Baltimores Urban Axes for an axe-cellent day of fun team building and bonding! The axes were all set, the bar was open, and the ONeil team was ready! The staff from Urban Axes gave us the rundown on proper axe throwing etiquette. Some of us took the […]

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Digital PM Summit Wrap-Up

Earlier this month, I had the privilege of heading to the Home of Blues, Soul & Rock ’n’ Roll for the 6th Annual Digital Project Management Summit. Hosted by the Bureau of Digital in Memphis, TN, the Digital PM Summit brought together almost 300 digital project managers for two days of presentations and sessions dedicated […]

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No Matter the Quirk, Realtors Just Get It

We spend a lot of time helping home builders market to potential buyers, so when we see creative ads that do just that, we take notice and give kudos. The National Association of Realtors wants home shoppers to know; they get it. They get the need for house hunters to lay sprawled out across a […]

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Meet Our Newest Team Member, JJ!

If you break it down by the numbers, our new Web Developer has over 14 years of graphic design experience, eight years of Web Development under his belt, seven-plus years of agency life and over 2000 vinyl records in his collection and counting. Enjoy the results of our rapid-fire Q&A session, as you get to […]

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Why is your Google Map Broken?

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

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Goodbye Google AdWords…Hello Google Ads!

Goodbye Google AdWords…Hello Google Ads! Last month, Google announced a major rebranding effort that is scheduled to roll out today. Moving forward the global online advertising product known as AdWords will sunset and become Google Ads. Google launched the AdWords platform on October 23, 2000 with just 350 initial advertisers who were interested in seeing […]

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