Blog

I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]

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Thanks for the Hospitality…

We’re back from PCBC 2018 and finally caught up on email so we thought we’d share a few highlights from our whirlwind San Francisco adventure. OK Avocado Toast, Excellent Conversation While the great debate will always be pancakes vs. waffles, the breakfast choice of the morning at Mel’s Drive-In was a hearty helping of avocado […]

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PCBC 2018, Here We Come!

Planning the agenda for this year’s Pacific Coast Builder’s Conference has us super excited about our trip to San Francisco! PCBC 2018 will undoubtedly be a whirlwind few days as we immerse ourselves in stimulating conversation, inspiring education sessions and some of the building industry’s most forward-thinking products and technologies. Here are just a few […]

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We are proud to announce that we’re part of the newly announced Zillow Group Advantage Program, an exclusive network of preferred partners and services for Zillow Group builder customers. We are one of only 12 partners invited to join the program, and one of just three website design and development companies. While it’s an honor […]

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And the Award Goes To…

One of our favorite nights of the year has always been the MBIA Maryland Awards of Excellence (more fondly known as the MAX Awards). Not only do we get to help acknowledge standouts in design, product, and sales and marketing categories across the home building industry, but we get to see old friends, meet new, […]

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Our First Ten Years

It is with incredible pride, a full heart, and a big dose of “pinch me,” that I’ve spent the recent days reflecting on ONeil Interactive’s first ten years in business. The journey has been full of beautiful challenges. It’s included incredible highs, a few gut-punching lows, many, many lessons, and incredible amounts of growth for […]

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Meet Our Newest Team Member, Megan!

Our people always make us so proud, so we love it when we get to introduce new team members to the world. Megan McSwain started as ONeil Interactive’s Social Media and Content Coordinator back in February and she’s been so busy making great content for us and our clients that we’re just getting around to […]

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Unless you’ve been shielding yourself from all media sources for the past few weeks, you’ve most certainly heard about Facebook’s Cambridge Analytica drama and the potential ripple effect on your reach as an advertiser. If not, we’ll spare you the gorey details in this post, but may we suggest this abridged version of the story? The […]

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What Happened at the 2018 Builder Show? #IBSOrlando

Each year, in the days following the International Builder Show, I rub my exhausted eyes and reflect on the conversations and connections I made and renewed there. This year was an especially exciting non-stop experience for ONeil Interactive, and it’s hard to imagine going bigger in 2019 — but we’re up for the challenge 🙂 […]

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The 2018 NAHB International Builders’ Show is heading back to Orlando this year and the ONeil Interactive team has rounded up our picks for must-attend events. There’s no shortage of exciting sales and marketing sessions as well as great networking events on this year’s schedule.  We gathered networking breakfast/lunch events and educational sessions covering the topics you […]

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What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]

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It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]

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When speaking with clients we often receive questions about the difference between a Facebook Business Page’s posts, boosted posts and paid advertising because Facebook offers many ways for businesses to reach their customers.   Facebook Business Pages With your Facebook business page, you can post pictures, videos, links and plain text. Posting as your business […]

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Have you read Google’s latest report on new home and custom home search trends? No? That’s ok, because we distilled all the dry data and charts into three powerful takeaways that should convince any home builder that PPC campaigns are key to an effective and competitive marketing strategy. “New Home” and “Custom Home” Google searches […]

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Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful […]

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Over the years, we’ve had the pleasure of working with the Shore Consulting team on a number of projects. This year we continued that relationship by sponsoring the annual Sales Leadership Summit. We were excited to spend a couple days with the leading thinkers and doers in new home sales and marketing. The company and […]

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PCBC Wrap-Up

That’s a wrap! Another PCBC is in the books and we thoroughly enjoyed it . There were some thought-provoking and inspiring keynote speakers, some innovative displays on the show floor, and some great opportunities to catch up with friends in the industry. Our own New Business Development Manager, Adam Van Bavel has nothing but great […]

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Better Retargeting Ads – Follow

Intro to the Case: Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.” Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. […]

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Are you going to that show, too? Meet us there!

Many of you have spoken with Adam Van Bavel. You may have had the opportunity to get creative with Adam during his many years as a Digital Strategist at ONeil Interactive. Or maybe you spoke to him since he’s taken over his new role as New Business Development Manager. However, you might not have met […]

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Top 5 ½ Can’t Miss 2017 Builders’ Show Sessions

The 2017 NAHB International Builders’ Show is heading to Orlando this year, and as usual, we’ve rounded up our picks for the sessions you must attend this year. With so many great sales and marketing education sessions on the schedule, it’s no easy task. But someone’s gotta do it. So without further ado, here are our Top […]

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