Blog

An Evening in the Winner’s Circle

Each year, the ONeil Interactive team gets dressed in our “Thursday best” to celebrate the fruits of our hard work and exceptional output at the  MAX Awards, hosted by the Maryland Building Industry Association Sales and Marketing Council. This year’s Maryland Awards of Excellence theme was a nod to the 144th running of the Preakness Stakes, […]

Read More »

At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]

Read More »

Here’s Your PCBC 2019 Discount Code

PCBC 2019 is just a few weeks away but it’s not too late to save $100 on your PCBC registration! Just enter Dennis O’Neil’s speaker promo code SPK100 when register for your tickets. Don’t miss Dennis’s session, More Signal, Less Noise: Building a Practice to Evaluate Your Marketing, with Will Duderstadt of M/I Homes on […]

Read More »

With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]

Read More »

Fun and Weirdness at Zappos HQ

The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]

Read More »

What Happened at the 2019 Builders’ Show? #IBS2019

It was another warp-speed experience at this year’s International Builders Show. Adam, Megan, and I taught, learned, and experienced our way through the week — talking shop and having fun. If you’ve never been to the show, I can’t stress how much you should make the trip next year. This was my tenth consecutive IBS, […]

Read More »

IBS 2019 Can’t Miss Sessions

This is ONeil Interactive’s fifth year sharing our humble opinion on which sales & marketing education sessions you don’t want miss at the International Builders’ Show (see our first “Can’t Miss” post from 2014 here). After thoroughly scouring the schedule and vetting each one, we must say the the NAHB Education Committee has REALLY outdone […]

Read More »

IBS 2019 Can’t Miss THURSDAY Sessions

And without further adieu, here are our the Thursday sessions that we think are closing out a strong week of sales & marketing education at IBS 2019 with a bang. Just in case you missed them, here are our Tuesday and Wednesday sessions to catch. Dennis, Adam, and Megan will be at in Vegas all […]

Read More »

IBS 2019 Can’t Miss WEDNESDAY Sessions

If you read our last post on the IBS 2019 Can’t Miss Tuesday Sessions, you know we’re breaking out the best of the sales & marketing education at the Builders’ Show this year. Here’s our Wednesday roster. We suggest adding them to your calendar or following us on Twitter, Facebook, and Instagram the week of […]

Read More »

IBS 2019 Can’t Miss TUESDAY Sessions

Tuesday is the first official day of the Builders’ Show so we have to start STRONG. Here’s our breakdown of the can’t miss sales & marketing sessions to kick off your week. And we won’t make you wait…check out our Wednesday and Thursday picks now. We don’t expect for you to remember them all, so […]

Read More »

The Think with Google newsletter is one of our favorite ways to uncover the latest marketing research and digital trends. A couple weeks back Google began dripping out emails via Think with Google to describe the typical customer journey and visually articulate how users utilize search in their decision-making process. So what’s Google’s take on […]

Read More »

It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of only 8 companies in the United States, ONeil Interactive is an official Facebook Marketing Consultant, part of the Facebook Marketing Partners program. We’ve been singing the praises of Facebook marketing for the home building industry since the early days. Over time, […]

Read More »

Our Year In Photos

Sure, we could write up a laundry list of our greatest moments and achievements from 2019 (we’ve got plenty), but the data shows our friends lean more towards the visuals… so here it is. A year in photos with ONeil Interactive!     The perfect boomerang to sum up how we’re going into 2019! Wishing […]

Read More »

Top 25 Ways We Made Homefiniti Better in 2018

You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]

Read More »

Hands On With The New Facebook Portal

I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]

Read More »

Accessibility, WCAG, and Home Builder Websites

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

Read More »

As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

Read More »

A Week at High Altitude

For anyone familiar with the ONeil Interactive culture it’s a widely known premise that we hold continuing education, professional development and being forever in “learning mode” among our top priorities. It’s not everyday that you’re afforded the opportunity to step away from the day-to-day responsibilities and immerse yourself in, well… yourself. I got to do […]

Read More »

Axe Throwing With ONeil Interactive

The ONeil Interactive crew took a trip to Baltimores Urban Axes for an axe-cellent day of fun team building and bonding! The axes were all set, the bar was open, and the ONeil team was ready! The staff from Urban Axes gave us the rundown on proper axe throwing etiquette. Some of us took the […]

Read More »