This series has shared plenty of words on home builder video, including a guide to being on camera, so this time we’re digging right into samples and inspiration. When deciding what kind of video is right for you, remember that all of the samples can be blended together and be produced as simple or as […]
Read More »November 15, 2019 |
We know that a new website is a big investment, not just in money, but in the time and effort of your team. So when you decide to make the leap and take on a new website project, you want to feel confident it’s the right time. When is the right time for a homebuilder […]
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Hold on! Do not panic…. We know being on camera can be a scary thing, but let’s face it: Video is one of the most engaging marketing tools there is. Now is the time to jump on the bandwagon of video marketing. We are breaking down the steps to get you comfortable on camera so […]
Read More »November 4, 2019 |
Overall the third quarter of 2019 looked good on both Facebook and Google. Megan and Dennis recently had the opportunity to travel to Facebook to continue to build ONeil Interactive’s relationship as an official Facebook Marketing Partner. While our Search Conversion manager has been hard at work optimizing campaigns to be in accordance with the […]
Read More »October 30, 2019 |
I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]
Read More »October 28, 2019 |
Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]
Read More »October 24, 2019 |
Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]
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When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]
Read More »October 17, 2019 |
If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]
Read More »October 9, 2019 |
All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]
Read More »October 9, 2019 |
When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]
Read More »October 4, 2019 |
It’s been a whirlwind of travel the past few months, with what feels like more time in the air than at my desk. However, the extra sky miles have afforded me an opportunity to break out of the typical commute for new views and spend time with amazing industry friends. Last week’s stop; the Women in […]
Read More »September 23, 2019 |
I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]
Read More »September 20, 2019 |
We’re excited to introduce you to Drew Reddel! As the Client Relations Manager, Drew is your point person. With decades of experience, it’s all about building strong relationships by providing superior customer care while executing our clients’ business needs and goals. Describe what you do at ONeil Interactive in one or two sentences. As the client […]
Read More »September 10, 2019 |
Digital marketing is a key component of a homebuilders marketing strategy, and yet it can be extremely daunting to decide which platforms to advertise on, let alone, which types of ad products you should be taking advantage of within each platform. And once you launch your efforts, how do you even know if it’s performing […]
Read More »August 18, 2019 |
Each year, I’m excited to attend the Jeff Shore Sales Leadership Summit. Each year, I leave grateful for the relationships the industry has provided me, and excited about what the future holds. This year’s summit delivered in a big way. The Venue I’ve come to expect a memorable venue experience for the summit. The Gaylord […]
Read More »August 12, 2019 |
ONeil Interactive has designed and developed WordPress based homebuilder websites for some of the largest builders in the country. Those builders came to us knowing they required a WordPress solution and they knew of our experience making it work for the industry. Why was WordPress a requirement? In almost all of these cases it was […]
Read More »August 8, 2019 |
It’s true, the team at ONeil Interactive sometimes gets a little too excited and eager to implement a new technology. Shiny new tech is rarely ready for prime-time use. Sometimes we watch and wait for the right time, but when Google announced it was participating in the Accelerated Mobile Pages (AMP) standard a couple years ago, […]
Read More »July 31, 2019 |
It’s hard to believe we’re already halfway through 2019! It’s been a mighty year of travel for team ONeil and in addition to racking up frequent flier miles, we’ve been afforded the opportunity to mingle and collaborate with some of the best in the building industry. We wanted to share where we have traveled these […]
Read More »July 24, 2019 |
We’re excited to welcome our new Social Media & Content Manager, Julie Rogers! Julie comes to us with a passion for content and the branding experience to back it up. One of our favorite parts of welcoming someone to the ONeil Interactive team is getting to ask them get-to-know you questions that would never normally […]
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