May 3, 2018 |
Our people always make us so proud, so we love it when we get to introduce new team members to the world. Megan McSwain started as ONeil Interactive’s Social Media and Content Coordinator back in February and she’s been so busy making great content for us and our clients that we’re just getting around to […]
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Unless you’ve been shielding yourself from all media sources for the past few weeks, you’ve most certainly heard about Facebook’s Cambridge Analytica drama and the potential ripple effect on your reach as an advertiser. If not, we’ll spare you the gorey details in this post, but may we suggest this abridged version of the story? The […]
Read More »January 15, 2018 |
Each year, in the days following the International Builder Show, I rub my exhausted eyes and reflect on the conversations and connections I made and renewed there. This year was an especially exciting non-stop experience for ONeil Interactive, and it’s hard to imagine going bigger in 2019 — but we’re up for the challenge 🙂 […]
Read More »January 3, 2018 |
The 2018 NAHB International Builders’ Show is heading back to Orlando this year and the ONeil Interactive team has rounded up our picks for must-attend events. There’s no shortage of exciting sales and marketing sessions as well as great networking events on this year’s schedule. We gathered networking breakfast/lunch events and educational sessions covering the topics you […]
Read More »December 28, 2017 |
What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]
Read More »November 9, 2017 |
It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]
Read More »September 25, 2017 |
When speaking with clients we often receive questions about the difference between a Facebook Business Page’s posts, boosted posts and paid advertising because Facebook offers many ways for businesses to reach their customers. Facebook Business Pages With your Facebook business page, you can post pictures, videos, links and plain text. Posting as your business […]
Read More »September 14, 2017 |
Have you read Google’s latest report on new home and custom home search trends? No? That’s ok, because we distilled all the dry data and charts into three powerful takeaways that should convince any home builder that PPC campaigns are key to an effective and competitive marketing strategy. “New Home” and “Custom Home” Google searches […]
Read More »September 10, 2017 |
Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful […]
Read More »August 22, 2017 |
Over the years, we’ve had the pleasure of working with the Shore Consulting team on a number of projects. This year we continued that relationship by sponsoring the annual Sales Leadership Summit. We were excited to spend a couple days with the leading thinkers and doers in new home sales and marketing. The company and […]
Read More »July 7, 2017 |
That’s a wrap! Another PCBC is in the books and we thoroughly enjoyed it . There were some thought-provoking and inspiring keynote speakers, some innovative displays on the show floor, and some great opportunities to catch up with friends in the industry. Our own New Business Development Manager, Adam Van Bavel has nothing but great […]
Read More »June 21, 2017 |
Intro to the Case: Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.” Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. […]
Read More »April 4, 2017 |
Many of you have spoken with Adam Van Bavel. You may have had the opportunity to get creative with Adam during his many years as a Digital Strategist at ONeil Interactive. Or maybe you spoke to him since he’s taken over his new role as New Business Development Manager. However, you might not have met […]
Read More »December 28, 2016 |
The 2017 NAHB International Builders’ Show is heading to Orlando this year, and as usual, we’ve rounded up our picks for the sessions you must attend this year. With so many great sales and marketing education sessions on the schedule, it’s no easy task. But someone’s gotta do it. So without further ado, here are our Top […]
Read More »November 3, 2016 |
Last month, our Digital Strategist Stacey and PPC Manager Bev attended SMX East in New York, to learn about all of the latest in Search Engine Optimization and Search Engine Marketing and see how we can apply these tactics for our clients. Read on for their recaps of the biggest SEM and SEO takeaways. […]
Read More »October 21, 2016 |
Recently we launched a new website for A&G Management Company, an apartment management company with 13 communities around the Baltimore area. We worked with A&G Management’s team to not only design a whole new website, but to reimagine a whole new way of apartment shopping. We thought apartment shopping should be fun, functional and super […]
Read More »August 13, 2016 |
This week we launched a brand new website for Insight Homes. A leading new home builder in Southern Delaware, Insight Homes prides themselves on their industry-leading energy efficiency, backed by their building science, smart engineering, and homeowner utility bills under $100/mo. Built on our Homefiniti platform, this new website is fast, user-friendly, and all about […]
Read More »May 3, 2016 |
On April 28, we took a break from building awesome websites and launching captivating digital marketing campaigns to celebrate the best of our industry at the 2015 Maryland Building Industry Association MAX Awards. Think Oscars plus Emmys plus New Home Builders, and you’ve got the MBIA MAX Awards. (And look, we clean up pretty nice.) […]
Read More »March 11, 2016 |
At ONeil Interactive we’re not just digital marketers and web developers, but also the proud pet parents of some of the cutest cats, dogs and rabbits maybe anywhere. So read on to find out a little more about the Pets of ONeil Interactive. (Warning: cute pictures ahead.) P.B. Fluff aka Puff Age: 1 Adopted […]
Read More »January 13, 2016 |
Every year we take a long, hard look at all the sales and marketing sessions on the IBS Education Grid and choose a few (5 to be exact) that we find to be the most compelling, cutting-edge, or just downright fun. It’s a daunting task, as there are so many great topics and even more […]
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