The ONeil Edit – March 25, 2022

This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in!


Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new names that center on Advantage and Advantage+. The super cool thing about this news is that I was actually a tester of this new product a ways back. When you test for Facebook, your computer camera is on and they record you and your screen. The moderator slowly unveils a really pared back version of whatever you’re testing. It has super limited functionality and as you click around the moderator prompts you with questions. In this case, my first reaction was one of fear because it seemed like they were taking away some pieces of the ad manager that I considered vital to how home builders target and run ads on Facebook and Instagram. But as we moved through it I could see that much of what first appeared as a change in functionality was more or less just a change in verbiage. And what functional changes existed were actually good ones. The article confirms what I came to see during the testing. I’m excited to experience them in full when they officially roll out.


This one came from my sister-in-law who is the Chief Revenue Officer at Oracle’s Advertising and Marketing division. They’re developing their own CDP and already have a CRM and Oh my god how cool is that? But anyway, she shared an article from the aptly named Martech website that was all about how businesses can no longer silo advertising, media, and technology and I couldn’t agree more. It was a great read about the future of marketing and advertising.


The first article was an interesting take on how the pandemic housing market spurred buyer’s remorse. Essentially between high rent prices and the increased desire to have more space, privacy and yard many first time home buyers made compromises that they wouldn’t have under normal circumstances and now regret the homes they purchased. A fascinating take on the market. Makes me wonder what those homeowners will do in a couple years time. Seems like they might be ripe for a brand new home…

The second article was from my cousin who is a very smart financial planner with Baird. She shared an article from Baird that speaks to interest rates, where they’re headed and the effect boomers have on the labor market, both of which have a direct impact on housing. Another one that’s worth a read to get a deeper understanding of the future might hold. 

And that, my friends, is it. Have a fabulous weekend!

Molly White

Molly White

I am a passionate early adopter. At ONeil Interactive I help clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.