Builder Web Stats

Mobile vs. Desktop. Who’s on the Ropes?

| Dennis O'Neil

In this final installment of the mid-year 2014 Builder Web Stats report, we dive into the trends of mobile device usage and traffic. Mobile device traffic has been on the rise since we’ve been measuring it, but has more recently hit some major milestones. Watch the video now for a can’t miss perspective on how […]

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Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

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Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

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Is a Bounce Good or Bad?

| Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

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This past June marked the 30th month since we began tracking analytics for the Builder Web Stats report. The data comes completely from United States based home builders, but the reports have been reviewed by thousands of builders in nearly 30 countries, providing a much needed benchmark of performance and an indicator of consumer behavior. […]

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Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]

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Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]

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