Industry Reports

Mid-April 2020 Builder Web Trends

| Molly White

I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost is going down but the amount […]

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DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, the story that is […]

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The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]

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Overall the third quarter of 2019 looked good on both Facebook and Google. Megan and Dennis recently had the opportunity to travel to Facebook to continue to build ONeil Interactive’s relationship as an official Facebook Marketing Partner. While our Search Conversion manager has been hard at work optimizing campaigns to be in accordance with the […]

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The Marketing Pulse, Stand Out, and IBS 2015

| Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

| Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

| Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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To OSC, or not to OSC.

| Beverly Bankert

Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]

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Google, Mobile, and World Domination

| Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

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Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

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Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

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Is a Bounce Good or Bad?

| Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

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Builders Adopt the Mobile Web in a BIG Way

| Megan English

Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]

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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]

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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]

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