Industry Reports

The ONeil Edit – April 1, 2022

| Molly White

Oh how Ioath April Fool’s. I find it to a be supremely irritating tradition. Therefore, you shan’t find a joke or prank within these paragraphs. It’s cold here which is super lame because I am in desperate need for sunshine and warmth. It has yet to be confirmed but I have a sneaking suspicion that […]

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The ONeil Edit – March 25, 2022

| Molly White

This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in! META Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new […]

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A day or two or twenty late but not a dollar short. 2021 was a WILD ride for builders and the charts agree. It started with such huge promise in every conceivable way but as the year wore on not only were new home builders dealing with skyrocketing lumber costs, labor shortages and supply chain […]

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The ONeil Edit – January 28, 2022

| Molly White

And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]

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The ONeil Edit – July 23, 2021

| Molly White

Picking up the kid from camp this evening and then heading into my last week of work before vacation! Shortly after that I venture to Dallas for the DYC Summit, and attend a concert 22 years in the making for me (Dave Matthews Band). There is so very much to look forward to this August […]

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At the halfway point for the year, as we emerge from the confines of a global pandemic, the economy is recovering but Covid has left a mess of a supply chain in its wake. 2021 is as wild and unpredictable a year as 2020 turned out to be. From June of 2020 through January of […]

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The ONeil Edit – May 28, 2021

| Molly White

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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The ONeil Edit – May 14, 2021

| Molly White

I showered and dressed first thing this morning (not the norm in my pandemic life) in one of my favorite pink sweaters, I snagged a limited edition Meanwhile Back on the Farm raspberry pink tote (the stuff my handbag dreams are made of) this morning, the sun is shining, my kids are getting their first […]

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The ONeil Edit – May 7, 2021

| Molly White

The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]

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The ONeil Edit – April 30, 2021

| Molly White

Insert a thousand cliches about time, the weather, spring, and sunshine.  It’s been a great week. I started a pottery class on Monday night – it’s really hard but I love it. I gave up drinking and carbs during the week to try and shed some Covid habits and it’s paying off. I feel much […]

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It’s been a whirlwind of a year and we’re only at the beginning of the second quarter! While we’re currently hearing a lot about supply issues and rising interest rates, that hasn’t stopped people from wanting to buy a new home. In fact, all signs point to even more demand. And by all signs, we […]

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The ONeil Edit – April 16, 2021

| Molly White

Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]

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The ONeil Edit – March 26, 2021

| Molly White

Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]

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The ONeil Edit – March 19, 2021

| Molly White

You all, there is sooo much news this week. You should see the amount of tabs I currently have open trying to narrow down my important article list and I just can not do it. I do feel a bit like a broken record in that there is an ever increasing pattern to what I’m […]

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The ONeil Edit – March 12, 2021

| Molly White

Tell me you’re a home builder without telling me you’re a home builder. I’ll tell you I’m a home builder marketer without telling you: “What is the landing page we’re going to use and is the OSC call button trackable? This schtick was all the rage a couple months ago on Tik Tok and has […]

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