Email Marketing

The ONeil Edit – October 8, 2021

| Molly White

The tooth extraction did not go as planned. It involved one dentist, two oral surgeons, a Google My Business listing, and three appointments in as many days. I’ve never been so happy to bid a piece of me adieu. In the middle of all that Facebook and Instagram ceased to exist for 6 hours. Needless […]

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The ONeil Edit – October 1, 2021

| Molly White

You all, I am officially old. I cracked a tooth eating dinner on Wednesday night and after spending 2 hours in the dentist’s chair last night, was informed that the tooth must be pulled, Womp Womp. Putting a damper on what would have otherwise been a lovely week and a fun filled weekend. Another old […]

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The ONeil Edit – September 24, 2021

| Molly White

I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]

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The ONeil Edit – September 17, 2021

| Molly White

Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]

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The ONeil Edit – June 11, 2021

| Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – March 26, 2021

| Molly White

Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]

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The ONeil Edit – February 12, 2021

| Molly White

This week flew by faster than normal. I am feeling a little less gloom and doom and a little more optimistic about the next several weeks and months ahead. I’ve mentioned this before, but I started the habit several years ago of writing down things for which I am thankful each Sunday. It’s been extremely […]

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The ONeil Edit – January 22, 2021

| Molly White

And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]

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The ONeil Edit – October 16, 2020

| Molly White

Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]

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AMP Up Your Emails

| Jessie Campbell

Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]

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Litmus Live Recap

| Molly White

If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]

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How to Make Email Extra Awesome

| Dennis O'Neil

So I’m taking this opportunity to share the success of a recent ONeil Interactive project. It’s a projects I’m especially proud of our team for creating, and the team over a Litmus, a great tool for email testing, seems to agree. ONeil Interactive was selected by FutureCare Health & Management Corporation to build an email system […]

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Give more than you receive. If someone spent the time to complete that contact form or your website, spend more than 5 seconds on a lame email response. Always expect that you will, and should, give more to prospects and customers than you will receive from them. It seems like a common sense statement, but […]

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Why Are People Ignoring Your Emails?

| Dennis O'Neil

In case you missed it, I had the opportunity to guest post for Jeff Shore’s newsletter a couple weeks ago. If you’re not already subscribed to Jeff’s weekly newsletter, you should be. Click to read my thoughts on Why People are Ignoring Your Emails. Thanks.

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Its no secret I’m a big fan of what opportunities the mobile web presents for home builders. What I didn’t quite expect was a recent wake-up call on how closely email marketing is linked to mobile. We recently sent out an email promotion for an apartment management client. The day after the email went out […]

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