Email Marketing

The ONeil Edit – March 11, 2022

| Molly White

Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks.  First and Zero party data collection, email open rates, SEO, housing […]

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Are Auto-Reply Emails Still Relevant?

| Angela McKay

There was an internal discussion this week about whether the auto-reply email is still relevant. Well, that topic immediately got me sitting up in my chair. Can you guess what camp I sit in? Coming from the CRM side of the business, I am most definitely on Team Auto-Reply (along with a Thank You Page). […]

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Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]

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The ONeil Edit – January 7, 2022

| Molly White

I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]

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The ONeil Edit – October 8, 2021

| Molly White

The tooth extraction did not go as planned. It involved one dentist, two oral surgeons, a Google My Business listing, and three appointments in as many days. I’ve never been so happy to bid a piece of me adieu. In the middle of all that Facebook and Instagram ceased to exist for 6 hours. Needless […]

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The ONeil Edit – October 1, 2021

| Molly White

You all, I am officially old. I cracked a tooth eating dinner on Wednesday night and after spending 2 hours in the dentist’s chair last night, was informed that the tooth must be pulled, Womp Womp. Putting a damper on what would have otherwise been a lovely week and a fun filled weekend. Another old […]

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The ONeil Edit – September 24, 2021

| Molly White

I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]

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The ONeil Edit – September 17, 2021

| Molly White

Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]

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The ONeil Edit – June 11, 2021

| Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – March 26, 2021

| Molly White

Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]

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The ONeil Edit – February 12, 2021

| Molly White

This week flew by faster than normal. I am feeling a little less gloom and doom and a little more optimistic about the next several weeks and months ahead. I’ve mentioned this before, but I started the habit several years ago of writing down things for which I am thankful each Sunday. It’s been extremely […]

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The ONeil Edit – January 22, 2021

| Molly White

And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]

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The ONeil Edit – October 16, 2020

| Molly White

Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]

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AMP Up Your Emails

| Jessie Campbell

Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]

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Litmus Live Recap

| Molly White

If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]

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