Branding

The ONeil Edit – May 7, 2021

| Molly White

The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]

Read More »

The ONeil Edit – January 22, 2021

| Molly White

And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]

Read More »

Market Leaders vs. Market Followers

| Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

Read More »

With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]

Read More »

No Matter the Quirk, Realtors Just Get It

| Megan McSwain

We spend a lot of time helping home builders market to potential buyers, so when we see creative ads that do just that, we take notice and give kudos. The National Association of Realtors wants home shoppers to know; they get it. They get the need for house hunters to lay sprawled out across a […]

Read More »

Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful […]

Read More »

Trying to Stand Out? Drop the Stock Photo Habit

| Dennis O'Neil

The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this means the goal is to interupt someone, but no matter the direction, the goal is always to do something unique enough to get noticed, and then be heard. Let me be clear – stock photography […]

Read More »