I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]
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Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza ✅ Outdoor movie âś… Bonfire ✅ Smores ✅ Sleeping in a tent outside ✅ neon wigs ✅ and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]
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SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]
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It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]
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When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]
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I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]
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A few weeks ago I had the pleasure of traveling to the Pacific Northwest for my very first time to attend Search Engine Land’s SMX Advanced conference in Seattle, Washington. If you’re not familiar with what SMX (Search Marketing Expo) is, it’s one of the leading events for SEO and SEM professionals and I was […]
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It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]
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Last month, our Digital Strategist Stacey and PPC Manager Bev attended SMX East in New York, to learn about all of the latest in Search Engine Optimization and Search Engine Marketing and see how we can apply these tactics for our clients. Read on for their recaps of the biggest SEM and SEO takeaways. […]
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You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]
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All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]
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Google recently published a report called The Customer Journey to Online Purchase that includes some excellent insights on how consumers use the Internet and interact with the marketing they encounter. Google has charted those marketing tools based on their use by consumers in relationship to the purchase decision; The lower the number, the more likely this […]
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Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]
Read More »Yes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out the “een” part. I understand. Green is the buzz, but is it buzz-worthy? It’s obvious that the media has jumped on the bus, but how does is translate into real business for production builders? I’m […]
Read More »Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell […]
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