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The ONeil Edit – August 13, 2021

August 13, 2021 | Molly White

Oh hi mid-August-nearly-September-back-to-school-chaos-is-upon-us season! That’s what happens when you go on vacation for the first week in August. I’ve got less than 48 hours to secure school shoes for my kids before tax free week ends, next week I head to DYC and the following week sports tryouts begin for my newly minted high schooler. […]

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The ONeil Edit – July 2, 2021

July 2, 2021 | Molly White

I’ve been saying for weeks now that it’s basically Christmas because time is going so fast. We’ve really unleashed our post pandemic life at a breakneck pace. I look at my calendar and I see all of these milestones and events just wizzing right by. I’m at the beach for the 4th then my oldest […]

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The ONeil Edit – June 11, 2021

June 11, 2021 | Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – May 28, 2021

May 28, 2021 | Molly White

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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The ONeil Edit – May 21, 2021

May 21, 2021 | Molly White

Hey! Hi! Hello! Yesterday afternoon for the first time in 14 months I was in our office with 6 of my coworkers. It was the most glorious thing. Several of us enjoyed it so much we continued on with dinner at the restaurant in our office parking lot which provided me with 6 nonstop hours […]

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The ONeil Edit – May 7, 2021

May 7, 2021 | Molly White

The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]

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The ONeil Edit – April 16, 2021

April 16, 2021 | Molly White

Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]

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The ONeil Edit – March 26, 2021

March 26, 2021 | Molly White

Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]

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The ONeil Edit – March 19, 2021

March 19, 2021 | Molly White

You all, there is sooo much news this week. You should see the amount of tabs I currently have open trying to narrow down my important article list and I just can not do it. I do feel a bit like a broken record in that there is an ever increasing pattern to what I’m […]

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The ONeil Edit – March 12, 2021

March 12, 2021 | Molly White

Tell me you’re a home builder without telling me you’re a home builder. I’ll tell you I’m a home builder marketer without telling you: “What is the landing page we’re going to use and is the OSC call button trackable? This schtick was all the rage a couple months ago on Tik Tok and has […]

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The ONeil Edit – December 4, 2020

December 4, 2020 | Molly White

I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]

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The ONeil Edit – October 9, 2020

October 9, 2020 | Molly White

Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza  ✅ Outdoor movie ✅ Bonfire  ✅  Smores  ✅  Sleeping in a tent outside  ✅ neon wigs  ✅  and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]

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Importance of Organic Search Presence

May 4, 2020 | Stacey Titemore

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

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Google Includes Photos in Search Results for New Homes

February 13, 2020 | Stacey Titemore

It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]

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