Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]
Read More »
Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]
Read More »
You all, there is sooo much news this week. You should see the amount of tabs I currently have open trying to narrow down my important article list and I just can not do it. I do feel a bit like a broken record in that there is an ever increasing pattern to what I’m […]
Read More »
Tell me you’re a home builder without telling me you’re a home builder. I’ll tell you I’m a home builder marketer without telling you: “What is the landing page we’re going to use and is the OSC call button trackable? This schtick was all the rage a couple months ago on Tik Tok and has […]
Read More »
I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]
Read More »
Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza ✅ Outdoor movie ✅ Bonfire ✅ Smores ✅ Sleeping in a tent outside ✅ neon wigs ✅ and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]
Read More »
SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]
Read More »
It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]
Read More »
When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]
Read More »
I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]
Read More »
A few weeks ago I had the pleasure of traveling to the Pacific Northwest for my very first time to attend Search Engine Land’s SMX Advanced conference in Seattle, Washington. If you’re not familiar with what SMX (Search Marketing Expo) is, it’s one of the leading events for SEO and SEM professionals and I was […]
Read More »
It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]
Read More »
Last month, our Digital Strategist Stacey and PPC Manager Bev attended SMX East in New York, to learn about all of the latest in Search Engine Optimization and Search Engine Marketing and see how we can apply these tactics for our clients. Read on for their recaps of the biggest SEM and SEO takeaways. […]
Read More »
You probably already know how important content marketing is for your business; especially blogging, which can help increase search engine rankings and generate more leads. But blogging is more than just giving your customers information. Here are 9 essential ingredients to help you take your business blog from so-so to share-worthy and successful. Attention-Grabbing Headline […]
Read More »
All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]
Read More »