Data Privacy

The ONeil Edit – November 12, 2021

| Molly White

Another year old and another year wiser so these weekly write-ups should be gettin’ real good. As is so often the case, reading these combined with presenting our monthly client reporting leads to themes that unfold and present themselves in such an obvious way that they might as well have knocked me upside my head.  […]

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The ONeil Edit – November 5, 2021

| Molly White

It’s the most important day of the year, my birthday. It’s also a great day to be writing The ONeil Edit, because this week there was plenty to cover. Not the least of which was the Zillow news. That news alone could be the entire contents of this newsletter but alas, other things also happened […]

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The ONeil Edit – October 22, 2021

| Molly White

Tomorrow my youngest turns 13. To celebrate, we fulfilled her longtime dream of having a golden retriever puppy. I surprised her last Saturday by driving her 2.5 hours to the breeder so she could select her pup and bring her home. She named her Lexi Jo and I’ve spent every night since Saturday on puppy […]

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The ONeil Edit – October 15, 2021

| Molly White

Each week as I comb through my newsletters and reflect on the conversations we had in the office, I think about what I want to convey through these weekly posts and how I want them to be read. This week, I’ve been thinking more about why I write them. This may or may not be […]

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The ONeil Edit – September 3, 2021

| Molly White

I started this edition headed in one direction but after having fully vetted the articles that I want to pass on to you, I changed direction completely. This week has been one that is full of directional shifts and the newsletter was not spared. Shifting mindsets, shifting budgets, shifting priorities, shifting markets, shifting needs, and […]

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The ONeil Edit – August 13, 2021

| Molly White

Oh hi mid-August-nearly-September-back-to-school-chaos-is-upon-us season! That’s what happens when you go on vacation for the first week in August. I’ve got less than 48 hours to secure school shoes for my kids before tax free week ends, next week I head to DYC and the following week sports tryouts begin for my newly minted high schooler. […]

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The ONeil Edit – July 30, 2021

| Molly White

Forgive the later time at which this will be posted, I am in “prep for vacation” mode and trying to check off all the to-do’s before I leave for a week. Do you have any idea how excited I am to be on vacation next week? For the first time in almost 15 years, my […]

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The ONeil Edit – July 23, 2021

| Molly White

Picking up the kid from camp this evening and then heading into my last week of work before vacation! Shortly after that I venture to Dallas for the DYC Summit, and attend a concert 22 years in the making for me (Dave Matthews Band). There is so very much to look forward to this August […]

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The ONeil Edit – July 16, 2021

| Molly White

My oldest kid is at sleepaway camp this week which meant that my chauffeuring duties were cut down to nearly nothing. This in turn meant a super productive week all around. I cooked dinner every night for 6 nights in a row (this never happens here), I went on two walks, I cleared off my […]

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The ONeil Edit – June 25, 2021

| Molly White

🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what?  I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]

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The ONeil Edit – June 18, 2021

| Molly White

This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]

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The ONeil Edit – June 11, 2021

| Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – May 28, 2021

| Molly White

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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The ONeil Edit – May 14, 2021

| Molly White

I showered and dressed first thing this morning (not the norm in my pandemic life) in one of my favorite pink sweaters, I snagged a limited edition Meanwhile Back on the Farm raspberry pink tote (the stuff my handbag dreams are made of) this morning, the sun is shining, my kids are getting their first […]

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The ONeil Edit – April 30, 2021

| Molly White

Insert a thousand cliches about time, the weather, spring, and sunshine.  It’s been a great week. I started a pottery class on Monday night – it’s really hard but I love it. I gave up drinking and carbs during the week to try and shed some Covid habits and it’s paying off. I feel much […]

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