Homefiniti

Homebuilder XML Feeds FAQ. The What, How, and Why.

| Dennis O'Neil

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

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Upgrade Virtual Selling Screen-time to Facetime

| Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

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Introducing Homefiniti Analytics

| Dennis O'Neil

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]

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How We Improved Homefiniti in 2019

| Jenna Schwartz

We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]

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Top 25 Ways We Made Homefiniti Better in 2018

| Jenna Schwartz

You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]

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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

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