Website Design

Builder Watch: A Perfect Match

| Jenna Schwartz

Have you ever been asked “Who is your ideal customer?”  Whether you are a B2B or a B2C business, we all have a defined target audience that we market to and who buys from us. There are obviously certain criteria that help this audience make decisions, like budget, size, timeline. But often decisions are fueled […]

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The ONeil Edit – April 1, 2022

| Molly White

Oh how Ioath April Fool’s. I find it to a be supremely irritating tradition. Therefore, you shan’t find a joke or prank within these paragraphs. It’s cold here which is super lame because I am in desperate need for sunshine and warmth. It has yet to be confirmed but I have a sneaking suspicion that […]

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Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]

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I’ve always had an uncomfortableness with New Year’s resolutions. Maybe it’s because I have never put too much though into what the word “resolution” actually means, but I have a tendency to using the transition into a new year as a time of reflection. According to the Dictionary of Google the word has 6 unique […]

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To close out 2021 we decided to interview three members of team ONeil about their home buying experiences. The episode was prerecorded on Tuesday. From first time home buyer to experienced pro, the three team members represented a good cross section of today’s buyer. Rachel, Jenna, and Megan walked us through their recent new home […]

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So far, into my second month at ONeil Interactive, I’ve had daily virtual team meetings, participated in our weekly team-building “nom-nom” sessions, attended a virtual event with some of my co-workers, engaged with our awesome builder clients, and now I can add FIRST Homefiniti and Beyond session to my list. It most definitely won’t be […]

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MAX 2020 – How Do You Like Our New Hardware?

| Megan English

Does anyone else feel like this year has moved at a breakneck pace? We blinked and it was time for the annual MAX Awards! The Sales and Marketing Council of the Maryland Building Industry Association announced the Maryland Award of Excellence winners in a virtual event  on May 20, 2021. Each year local home builders, […]

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The ONeil Edit – March 12, 2021

| Molly White

Tell me you’re a home builder without telling me you’re a home builder. I’ll tell you I’m a home builder marketer without telling you: “What is the landing page we’re going to use and is the OSC call button trackable? This schtick was all the rage a couple months ago on Tik Tok and has […]

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Homefiniti has a lot of features that make it uniquely awesome for home builders as a web platform but I bet you didn’t know about all of the ones we cover on episode 5 of season two of Homefiniti and Beyond. Jenna joined me to go over some new features, some older features and some […]

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The ONeil Edit – February 26, 2021

| Molly White

This week flew by in a whirlwind. I think it’s because in this area, the weather finally relented and provided some warmer days. Our snow is all but gone, the umteen million small children that live on my court (whom I love) have been out every afternoon soaking in the sunshine and giving their parents […]

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Homefiniti & Beyond Recap S2E4 – Data Privacy

| Molly White

There is a lot to cover when it comes to data privacy. The Facebook/Apple battle has gotten a lot of press recently, but what’s happening isn’t exactly new. It all started when we found out about all the data Cambridge Analytica took from Facebook. Turns out, you leave quite the trail of data and personally […]

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For our final Homefiniti and Beyond of 2020 we took a look at our namesake product, Homefiniti. Peter van der Does and Dennis ONeil  joined me to review what changes we made to Homefiniti in 2020 and what plans we have in store for it in 2021. 2020 certainly brought us some curveballs that sped […]

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If you’re not familiar with The Nationals, it’s often considered the Academy Awards of new home sales and marketing. Organized every year by the National Sales & Marketing Council of NAHB, The Nationals draws nearly 1,000 entries from all over the U.S., Canada, and beyond in categories such as Best Salesperson, Best Logo, and our […]

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The ONeil Edit – December 11, 2020

| Molly White

Unclear how this happened so quickly, but we are now standing mere weeks away from the conclusion of 2020 and 2021 is looking much brighter thankyouverymuch. Vaccines are coming and the housing market continues to shine. I can’t even begin to tell you how thankful I am to work in this industry. Not just for […]

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