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Monthly Archives: March 2022

Tips for Getting the Most out of Facebook Business Manager

March 31, 2022 | Angela McKay

In this month’s Homefiniti & Beyond, Molly White, ONeil Interactive’s Digital Marketing Manager, delivered an encore presentation of her TechBytes program from the Builders’ Show. A great overview of the benefits of the tool. If you missed the live event, here’s the recording: Facebook Business Manager is a robust tool that makes it significantly easier […]

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The ONeil Edit – March 25, 2022

March 25, 2022 | Molly White

This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in! META Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new […]

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The ONeil Edit – March 18, 2022

March 18, 2022 | Molly White

Happy St. Patrick’s Day 🍀one day late! It’s my favorite fake holiday and I really brought my A game to it this year. I bought light up Shamrock glasses and a matching shamrock light necklace to wear to all my video calls yesterday. It was an extremely video call heavy day so it helped keep […]

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The ONeil Edit – March 11, 2022

March 11, 2022 | Molly White

Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks.  First and Zero party data collection, email open rates, SEO, housing […]

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Are Auto-Reply Emails Still Relevant?

March 4, 2022 | Angela McKay

There was an internal discussion this week about whether the auto-reply email is still relevant. Well, that topic immediately got me sitting up in my chair. Can you guess what camp I sit in? Coming from the CRM side of the business, I am most definitely on Team Auto-Reply (along with a Thank You Page). […]

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Homefiniti & Beyond – Dynamic Personalization – S3 E5

March 3, 2022 | Molly White

Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]

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