Tips for Getting the Most out of Facebook Business Manager

In this month’s Homefiniti & Beyond, Molly White, ONeil Interactive’s Digital Marketing Manager, delivered an encore presentation of her TechBytes program from the Builders’ Show.

A great overview of the benefits of the tool. If you missed the live event, here’s the recording:

Facebook Business Manager is a robust tool that makes it significantly easier to manage your posts on Facebook and Instagram, and Molly breaks down seven of her favorite tips and tricks within three sections of the tool:

Business Settings (This is the hub: where you manage pages and employees)

  1. Manage Employees
  2. Share access to Facebook with a partner agency
  3. Turning on two-factor authentication

Creator Studio (Post and manage content)

  1. Schedule posts to FB and IG
  2. Inbox+ – see comments and messages in one place
  3. Page Insights

Ads Manager (Manage ads)

  1. Audience creation

Facebook Business Manager can be found at You need a Facebook account and a Facebook Business Page to set it up.

Facebook recommends having 2 admins, the rest should be employees.

Not all functionality is available on your mobile device so usually better to use your desktop for administrative tasks.

This session is 30 minutes well-spent. Let us know what you think!

Angela McKay

Angela McKay

Director of Homefiniti Experience.

Angela has been serving the home building industry for 14 years. A marketer at the core, she is always looking for ways to improve the customer experience and the buyer journey. She’s a problem solver and has a knack for finding the positive in everything and everyone. Angela is responsible for helping builders realize the full power of Homefiniti. While her husband and their two adult-aged children are most important to her; Monte, the family lab, and her Peloton bike, are not far behind! Hiking, running, and spinning keep her head clear and her spirits high.