I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
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All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of who you are and what […]
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While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so […]
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We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]
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I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]
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We’re excited to introduce you to Drew Reddel! As the Client Relations Manager, Drew is your point person. With decades of experience, it’s all about building strong relationships by providing superior customer care while executing our clients’ business needs and goals. Describe what you do at ONeil Interactive in one or two sentences. As the client […]
Read More »![Downtown Las Vegas Art [Squasher]](https://assets.oneilinteractive.com/blog/wp-content/uploads/2019/03/14092419/IMG_20190218_151709-1.jpg)
The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]
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You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]
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I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]
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Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]
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For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]
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All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]
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We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]
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Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, it’s only as good as the conversationalist. Clients who have good salespeople at the other end of the chat request, by far, see the best results from the tool. I get asked a lot about […]
Read More »Continuing the conversation around the topic of onsite and online sales counselors, I recently spoke with Jeff Shore about this issue. This video originally appeared on newhomesalesleaders.com.
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