Monthly Archives: January 2015

Social media hits its stride.

| Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

| Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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To OSC, or not to OSC.

| Beverly Bankert

Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]

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Google, Mobile, and World Domination

| Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

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Did You Miss the Facebook Webinar?

| Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

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