Marketing

The ONeil Edit – September 18, 2020

| Molly White

Halfway through September, days from the first official day of fall and the weather here in Baltimore has already turned crisp and cool. Sweater weather is upon us! I really enjoy writing this each week for selfish reasons. First, it forces me to actually read the bajillion newsletters to which I subscribe, and second it’s […]

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Homebuilder XML Feeds FAQ. The What, How, and Why.

| Dennis O'Neil

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

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As we round the corner to the second half of 2020, with no end to the Pandemic and it’s tumult in sight, I can confidently say that the housing market isn’t having it. The economy has ebbed and flowed showing signs of recovery and signs of strain. The news is full of sadness and scary […]

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What Home Builders Need to Know About CCPA

| Dennis O'Neil

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

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Google Ads Upcoming Policy Updates for Housing

| Stacey Titemore

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

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Different digital strategies are put in place at various levels of the sales funnel. At ONeil we’ve spent years developing a strategy that directly correlates to a home buyer’s journey. From the beginning, when they might not even know that they want to buy a new home, to the end when they’re handed the keys, […]

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Across the board, we have seen almost everyone step up their social media game during these past 2 months. From starting their own Facebook Lives to coming up with games to keep their followers engaged and entertained. The initiative and commitment of our home builders to social media during this time has blown us away. […]

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Video Creation and Editing Tips and Tricks

| Megan English

In our last Facebook Live, Molly and Julie talked about ways to incorporate video into your marketing strategy. This week, we’re going to cover ways to film and edit your video content in house. From your phone to fancier cameras and gadgets and all kinds of video editing tools, after this Live session, you’ll be […]

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M/I Homes Virtual Reality Headset

| Molly White

Technology today is amazing. I am a sucker for the shiniest brightest objects on the market and I’m passing on that love to my kids. Any day of the week I’d take a new piece of technological wonder over jewelry. Currently, I find myself waffling between wanting the new MacBook Pro, MacBook Air, or IPad […]

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The State of Things: Video Edition

| Megan English

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist to learn why you should be using video and how to do it.

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The transition and embracing of digital tools, technology and advertising is no longer an option, it’s a must do if you want to succeed in the new post Covid-19 world. The timeline for adoption has been fast tracked. The time is now. For lots of people, adopting and understanding new technology is frustratingly hard experience […]

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Importance of Organic Search Presence

| Stacey Titemore

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

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Mid-April 2020 Builder Web Trends

| Molly White

I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost is going down but the amount […]

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All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of who you are and what […]

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Upgrade Virtual Selling Screen-time to Facetime

| Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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