Strategy

The ONeil Edit – February 19, 2021

| Molly White

For the last two days we’ve had some form of precipitation coming out of the sky, enough to keep my kids home and for my husband’s office to close yesterday but not so much that it’s any more than a nuisance. The same can’t be said for much of the South. We never lost power, […]

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The ONeil Edit – January 22, 2021

| Molly White

And just like that it’s Friday once more. I spent the better part of my work week going down a rabbit hole of data for two reasons. First and foremost, today’s edition of Homefiniti & Beyond is all about website and digital marketing benchmarks from the 4th Quarter of 2020 as well as 2020 overall. […]

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The ONeil Edit – December 4, 2020

| Molly White

I’m back, and full of interesting news for the week. Thanksgiving wasn’t typical but it was nice nonetheless. There were copious amounts of food and drink consumed and a great deal of time spent lounging in my house coat enjoying snuggles with my kids. A nice refuel to help set up for a productive week, […]

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The ONeil Edit – November 20, 2020

| Molly White

Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]

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The ONeil Edit – November 6, 2020

| Molly White

I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]

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The ONeil Edit – October 16, 2020

| Molly White

Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]

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Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]

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Different digital strategies are put in place at various levels of the sales funnel. At ONeil we’ve spent years developing a strategy that directly correlates to a home buyer’s journey. From the beginning, when they might not even know that they want to buy a new home, to the end when they’re handed the keys, […]

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All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of who you are and what […]

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Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

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Uncertainty Demands Uniquely Human Leadership

| Dennis O'Neil

It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. It is my belief that every uniquely human contribution is, at least in part, leadership – empathy, compassion, foresight, assessment, and organization of the abstract are among just a few. […]

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Update Your Website for More Online Shopping

| Molly White

While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so […]

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Market Leaders vs. Market Followers

| Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

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What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. In home builder marketing terms, retargeting is – displaying an ad for your brand, community, floor plan, or quick move-in home, online, to a prospect […]

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