Strategy

The ONeil Edit – September 24, 2021

| Molly White

I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]

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The ONeil Edit – September 17, 2021

| Molly White

Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]

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The ONeil Edit – September 3, 2021

| Molly White

I started this edition headed in one direction but after having fully vetted the articles that I want to pass on to you, I changed direction completely. This week has been one that is full of directional shifts and the newsletter was not spared. Shifting mindsets, shifting budgets, shifting priorities, shifting markets, shifting needs, and […]

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The ONeil Edit – August 27, 2021

| Molly White

My oldest started high school today (not exactly, it’s just freshman orientation but still). And I’d like to inform you that I can’t possibly be old enough to be the parent of a high school student because in my head I am still only about 25 years old. But alas, here I stand, having conversations […]

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The ONeil Edit – August 13, 2021

| Molly White

Oh hi mid-August-nearly-September-back-to-school-chaos-is-upon-us season! That’s what happens when you go on vacation for the first week in August. I’ve got less than 48 hours to secure school shoes for my kids before tax free week ends, next week I head to DYC and the following week sports tryouts begin for my newly minted high schooler. […]

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The ONeil Edit – July 23, 2021

| Molly White

Picking up the kid from camp this evening and then heading into my last week of work before vacation! Shortly after that I venture to Dallas for the DYC Summit, and attend a concert 22 years in the making for me (Dave Matthews Band). There is so very much to look forward to this August […]

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At the halfway point for the year, as we emerge from the confines of a global pandemic, the economy is recovering but Covid has left a mess of a supply chain in its wake. 2021 is as wild and unpredictable a year as 2020 turned out to be. From June of 2020 through January of […]

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The ONeil Edit – July 2, 2021

| Molly White

I’ve been saying for weeks now that it’s basically Christmas because time is going so fast. We’ve really unleashed our post pandemic life at a breakneck pace. I look at my calendar and I see all of these milestones and events just wizzing right by. I’m at the beach for the 4th then my oldest […]

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The ONeil Edit – June 25, 2021

| Molly White

🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what?  I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]

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The ONeil Edit – June 11, 2021

| Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – May 28, 2021

| Molly White

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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How Many Leads Does it Take to Sell a Home?

| Molly White

Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]

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The ONeil Edit – May 7, 2021

| Molly White

The week went by slowly but today is flying by and there don’t seem to be enough hours to accomplish what I want to do today. Blergh. But anyway, the week’s news is also somewhat slow so I’m going to take a slightly altered tack today. We all know that it’s not a bubble and […]

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The ONeil Edit – March 26, 2021

| Molly White

Oh hey it’s me, the broken record, here to tell you that once again this week has zoomed by. It was a good one too! Lots to be thankful for this week and many interesting conversations and goings on in the housing and marketing world. Data privacy, housing – 👍👎?, and SEO are top of […]

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The ONeil Edit – March 19, 2021

| Molly White

You all, there is sooo much news this week. You should see the amount of tabs I currently have open trying to narrow down my important article list and I just can not do it. I do feel a bit like a broken record in that there is an ever increasing pattern to what I’m […]

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