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The ONeil Edit – November 20, 2020

| Molly White

Less than a week until Thanksgiving, 2020 just keeps steamrolling right on through. Covid is surging, my kids are learning virtually again, and we’re back to not going inside anyone’s home or letting anyone in ours. The good news is that I started putting up my Christmas decorations on November 1st and I’m pretty sure […]

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The ONeil Edit – November 13, 2020

| Molly White

Happy Friday the 13th! The second one this year. The first was the day that was the end of the before times…March 13th. We’re nearing the end of 2020 and are in the thick of the holiday season, my personal favorite time of year. For home builders this is a great time to assess the […]

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The ONeil Edit – November 6, 2020

| Molly White

I must confess that I am writing this in the evening hours of November 5th. It’s actually my birthday today (Nov 5 – mark your calendars and respond accordingly next year with cards, flowers, and Reece’s Cups ;)) and because of that, I’m taking a day off tomorrow to relax and enjoy a long weekend. […]

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The ONeil Edit – October 30, 2020

| Molly White

We made it through another week and another month. Tomorrow is Halloween, it’s a full moon, and we “Fall Back” to Daylight Savings Time. The memes say it might reset us and free us from the dumpster fire that is 2020, but I have my doubts.  In this week’s news you can use, The Dallas […]

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The ONeil Edit – October 23, 2020

| Molly White

You all, my baby turns 12 today! This is absolutely crazy to wrap my head around having kids that are 12 and 14 since I can clearly remember being that age myself. But here we are. Birthday breakfast request was some Dunkin’ before school and for dinner we shall feast upon Chick-Fil-A because apparently good […]

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Third quarter came and went with the blink of an eye. Through hurricanes, wild fires and floods, the home building industry took no hits in the third quarter. The same is true in digital marketing. Facebook and Google both reported solid increases to impressions and clicks while remaining extremely cost effective. The news remains upbeat […]

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The ONeil Edit – October 9, 2020

| Molly White

Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza  ✅ Outdoor movie ✅ Bonfire  ✅  Smores  ✅  Sleeping in a tent outside  ✅ neon wigs  ✅  and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I […]

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The ONeil Edit – October 2, 2020

| Molly White

I can not believe it is October. Covid has made time move at warp speed for me. And while I adore summer and long days, my absolute favorite season is fall. Both my girls are October babies, one’s turning 12 and the other 14, WHAT? The leaves change, the air crisps up, even in non-Covid […]

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The ONeil Edit – September 18, 2020

| Molly White

Halfway through September, days from the first official day of fall and the weather here in Baltimore has already turned crisp and cool. Sweater weather is upon us! I really enjoy writing this each week for selfish reasons. First, it forces me to actually read the bajillion newsletters to which I subscribe, and second it’s […]

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Google Ads Upcoming Policy Updates for Housing

| Stacey Titemore

Ever since Facebook announced their policy updates for housing, employment, and credit advertisers in 2019 we anticipated that Google would soon follow suit; in other words, we knew this was coming. As suspected, Google announced last week that those same advertising restrictions for housing, employment, and credit advertisers would also be coming to their platform, […]

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Importance of Organic Search Presence

| Stacey Titemore

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

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DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, the story that is […]

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The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]

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We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]

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Google Includes Photos in Search Results for New Homes

| Stacey Titemore

It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]

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