Google

If you’re using Google Analytics to track your website traffic you’ve probably come across sites like semalt.com, floating-share-buttons.com or get-free-traffic-now.com in your traffic reports. But…what are these referral sites? Is this legitimate traffic to my website? Does this affect the rest of my Google Analytics data? How do I remove these sites from my Google […]

Read More »

Google, Mobile, and World Domination

| Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

Read More »

Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

Read More »

Where in the Funnel are You Spending Your Money?

| Dennis O'Neil

Google recently published a report called The Customer Journey to Online Purchase that includes some excellent insights on how consumers use the Internet and interact with the marketing they encounter. Google has charted those marketing tools based on their use by consumers in relationship to the purchase decision; The lower the number, the more likely this […]

Read More »

Every 6 months, we release our Builder Web Stats report reporting on average home builder website traffic statistics. This most recent report was included as part of the annual Sales & Marketing Pulse report. The Builder Web Stats infographic is a built from the Google Analytics data of many dozens of builders, and our data […]

Read More »

If you’re not familiar with Yelp, you will be soon. Yelp is an online directory of consumer reviews. It’s most famously known for it’s restaurant reviews, but has expanded to support almost any business type over the last couple years. We’ve always recommended adding community locations to Yelp, as it’s free, and it’s part of a “cover […]

Read More »

It’s More than Mobile. It’s Multi-screen.

| Dennis O'Neil

We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of […]

Read More »

Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]

Read More »
Notice: Undefined variable: stickyContact in /home/oneil/public_html/inc/footer.php on line 132