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The ONeil Edit – September 24, 2021

| Molly White

I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]

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The ONeil Edit – September 17, 2021

| Molly White

Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]

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The ONeil Edit – September 3, 2021

| Molly White

I started this edition headed in one direction but after having fully vetted the articles that I want to pass on to you, I changed direction completely. This week has been one that is full of directional shifts and the newsletter was not spared. Shifting mindsets, shifting budgets, shifting priorities, shifting markets, shifting needs, and […]

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The ONeil Edit – July 30, 2021

| Molly White

Forgive the later time at which this will be posted, I am in “prep for vacation” mode and trying to check off all the to-do’s before I leave for a week. Do you have any idea how excited I am to be on vacation next week? For the first time in almost 15 years, my […]

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The ONeil Edit – July 16, 2021

| Molly White

My oldest kid is at sleepaway camp this week which meant that my chauffeuring duties were cut down to nearly nothing. This in turn meant a super productive week all around. I cooked dinner every night for 6 nights in a row (this never happens here), I went on two walks, I cleared off my […]

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At the halfway point for the year, as we emerge from the confines of a global pandemic, the economy is recovering but Covid has left a mess of a supply chain in its wake. 2021 is as wild and unpredictable a year as 2020 turned out to be. From June of 2020 through January of […]

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The ONeil Edit – July 2, 2021

| Molly White

I’ve been saying for weeks now that it’s basically Christmas because time is going so fast. We’ve really unleashed our post pandemic life at a breakneck pace. I look at my calendar and I see all of these milestones and events just wizzing right by. I’m at the beach for the 4th then my oldest […]

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The ONeil Edit – June 25, 2021

| Molly White

🎶Here I go again on my own, going down the only road I’ve ever known 🎶. Wait what?  I don’t know. I’ve had a few earworm songs in my head this week and this morning that’s the one. It’s probably not even the right lyrics because my kids tell me that the songs I’ve been […]

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The ONeil Edit – June 18, 2021

| Molly White

This week was the best week of 2021 so far and I’ve had some good weeks this year. I took my 14 year old and 3 of her friends to the beach Sunday-Tuesday where they were mostly self-sufficient and I got to work on the screened porch in perfect sunshiney, not too hot weather. We […]

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Image Extensions are out of Beta!

| Stacey Titemore

During the Google Marketing Livestream last month Google announced that image extensions are now out of beta and available globally. This means that advertisers can now include images with their search ads to help stand out from the competition. What does this mean for Homebuilder Marketing? Image extensions for paid search ads give homebuilders an […]

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The ONeil Edit – June 11, 2021

| Molly White

The team at ONeil spent time this week discussing Facebook’s Conversion API implementation and first party data. We also spent some time talking through how businesses are able to show up on maps in search results (a continuation from last week).  And wouldn’t you know it, these topics are front and center in my newsletters […]

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The ONeil Edit – June 4, 2021

| Molly White

My baby girl finished middle school this week. It was a major event that upon completion will have involved the actual ceremony, a dinner hosted by the school, a pool party (today) hosted by the parents, and two trips with friends to commemorate the occasion. Needless to say, I’m a little concerned about what this […]

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The ONeil Edit – May 28, 2021

| Molly White

It’s Friyay! My oldest kid is celebrating her last day in middle school while my youngest is taking a mental health day because end of year project overload is real. Meanwhile, I spent some time earlier this week assembling the various calendars I employ and discovered that my world will be chaotic and very “before […]

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How Many Leads Does it Take to Sell a Home?

| Molly White

Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]

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The ONeil Edit – May 21, 2021

| Molly White

Hey! Hi! Hello! Yesterday afternoon for the first time in 14 months I was in our office with 6 of my coworkers. It was the most glorious thing. Several of us enjoyed it so much we continued on with dinner at the restaurant in our office parking lot which provided me with 6 nonstop hours […]

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