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Monthly Archives: October 2019

Video is Simply not Easy : How a Home Builder Designs the Best Website

October 30, 2019 | Dennis O'Neil

I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]

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Market Leaders vs. Market Followers

October 28, 2019 | Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

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AMP Up Your Emails

October 24, 2019 | Jessie Campbell

Sometimes I relate building emails to building websites 20 years ago. They’re made using tables (an old and rigid format), there’s inconsistent coding support, and they have limited interactivity. So when attending Litmus Live in Boston earlier this month I hoped to learn some new tips and upcoming tech in the email world. Besides all […]

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Litmus Live Recap

October 17, 2019 | Molly White

If you were watching our Instagram stories, you know that I spent the end of last week attending Litmus Live in Boston. Two days of being entrenched in and surrounded by emails. That sentence doesn’t sound nearly as enticing as it actually was. This is THE conference to attend if you’re looking to up your […]

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Your Design. Your Values : How a Home Builder Designs the Best Website

October 9, 2019 | Dennis O'Neil

All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

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How a Home Builder Designs the Best Website : A Series Introduction

October 9, 2019 | Dennis O'Neil

When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]

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WIRC 2019 for the Win

October 4, 2019 | Megan English

It’s been a whirlwind of travel the past few months, with what feels like more time in the air than at my desk. However, the extra sky miles have afforded me an opportunity to break out of the typical commute for new views and spend time with amazing industry friends. Last week’s stop; the Women in […]

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