Facebook

My Do You Convert Summit 2019 Wrap-up

| Dennis O'Neil

I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]

Read More »

Digital Marketing Trends for Homebuilders

| Molly White

Digital marketing is a key component of a homebuilders marketing strategy, and yet it can be extremely daunting to decide which platforms to advertise on, let alone, which types of ad products you should be taking advantage of within each platform. And once you launch your efforts, how do you even know if it’s performing […]

Read More »

At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]

Read More »

With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]

Read More »

It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of only 8 companies in the United States, ONeil Interactive is an official Facebook Marketing Consultant, part of the Facebook Marketing Partners program. We’ve been singing the praises of Facebook marketing for the home building industry since the early days. Over time, […]

Read More »

Hands On With The New Facebook Portal

| Molly White

I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily swayed by the ads they create and I always want the next new thing. Enter the Facebook Portal. At first glance, I thought, “Oh wow look at it, it’s so fancy.” And then, because in […]

Read More »

Unless you’ve been shielding yourself from all media sources for the past few weeks, you’ve most certainly heard about Facebook’s Cambridge Analytica drama and the potential ripple effect on your reach as an advertiser. If not, we’ll spare you the gorey details in this post, but may we suggest this abridged version of the story? The […]

Read More »

When speaking with clients we often receive questions about the difference between a Facebook Business Page’s posts, boosted posts and paid advertising because Facebook offers many ways for businesses to reach their customers.   Facebook Business Pages With your Facebook business page, you can post pictures, videos, links and plain text. Posting as your business […]

Read More »

Better Retargeting Ads – Follow

| Casey Cunningham

Intro to the Case: Recently, ONeil Interactive published a case study based on one of our clients, a well-respected home builder, and one of our latest marketing tools, “Follow.” Follow generates thousands of individual Facebook ads — no less than one for every community, floor plan, and inventory home a builder has available for sale. […]

Read More »

Content Marketing: You’re Doing It Wrong

| Megan English

Don’t worry, it’s not your fault, you may not even be doing it at all. Maybe you just don’t know what the heck it is (hold on…we’ll explain). At any rate, content marketing has a lot of buzz, a vast definition and a big, fat gray area when it comes to results. Let’s break down […]

Read More »

Social media hits its stride.

| Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

Read More »

Facebook is Your Bridge to Mobile Users

| Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

Read More »

Did You Miss the Facebook Webinar?

| Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

Read More »

Facebook Webinar: Wed, December 17th at Noon CT

| Dennis O'Neil

Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]

Read More »

Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

Read More »