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Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

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The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve […]

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The Social Model Home

| Dennis O'Neil

It’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its ability to scale a personalized customer experience. As salespeople, you have the ability to learn about your prospect. You can learn what their goals are, what they like, and what they don’t like, in order […]

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