Monthly Archives: July 2012

Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic. Our latest update below shows the continuation of a few big trends and some additional crystal clear decision […]

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The Social Model Home

| Dennis O'Neil

It’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its ability to scale a personalized customer experience. As salespeople, you have the ability to learn about your prospect. You can learn what their goals are, what they like, and what they don’t like, in order […]

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Updated: The Original Social Media.

| Dennis O'Neil

Consider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers to the nature of the media itself and the method in which others can interact with it. “Social” means that the media both invites conversation, and in the best cases, evokes conversation and supports continued […]

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