Updated! Home Builder Website Performance Stats

Every six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of points of data across builders of various sizes to update our Average Home Builder Website Performance infographic.

Our latest update below shows the continuation of a few big trends and some additional crystal clear decision makers:

Average Home Builder Website Performance
Home Builder Website Performance Statistics

  • Mobile– It’s still coming on strong in a HUGE way. Entering the report in January of 2011 and accounting for just 6.2% of builder web traffic at that time, mobile traffic has increased 336% in the last 18 months!
  • Apple and Android – Don’t spend time and resources worrying about what your mobile website looks like on a Blackberry. Apple dominates our report calling nearly 76% of mobile traffic. Android is a distant second, but still very relevant, with 22.4%. With just 1.3% coming from Blackberry, the volume does not warrant any special considerations. Save your money, and have your web team focus on Apple and Android.
  • Spring Market – While it seems June’s web activity took a hit, there is a clear burst in activity March through May. This correlates with the stories we’ve been hearing in the field, too. Builders should be focused on marketing tactics that bring prospects back to their website over the summer.
  • Search Engines & Google – Search engines remain, by far, the number one source of traffic to builder websites, increasing from 58.2% in our last report to 64.8% in our latest. Google dominates that category with more than an 80% share. Builders should be focusing on their search positions (paid and organic) as the main gateway for new prospects online, Google first.

You can download a PDF of the report here. You can see this and the 2011 report here.

On another note, we’re always looking for more participants. If you’re a builder using Google Analytics and would appreciate a deeper level of detail (or simply want to participate), please contact us. The process requires no more than five minutes of your time.

Tell us, does this infographic match up with the activity you see on your website?


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.