Archives

Peter van der Does promoted to Engineering Manager

| Dennis O'Neil

I am pleased to share that Peter van der Does has accepted the role of Engineering Manager at ONeil Interactive and will assume these new responsibilities effective immediately. In his previous role as Lead Homefiniti Developer, Peter has ensured Homefiniti operates at peak performance – deploying dozens of new features and hundreds of optimizations while […]

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Homebuilder XML Feeds FAQ. The What, How, and Why.

| Dennis O'Neil

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

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What Home Builders Need to Know About CCPA

| Dennis O'Neil

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

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Megan English promoted to Vice President

| Dennis O'Neil

Many of you know Megan English well. Those that work alongside her watch as she accepts an astounding amount of responsibility with an equally astounding presence of mind. I especially appreciate the heavy splash of snark thrown in for good fun. 😉 I am excited and honored that Megan has accepted the role of Vice […]

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Upgrade Virtual Selling Screen-time to Facetime

| Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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Uncertainty Demands Uniquely Human Leadership

| Dennis O'Neil

It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. It is my belief that every uniquely human contribution is, at least in part, leadership – empathy, compassion, foresight, assessment, and organization of the abstract are among just a few. […]

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Introducing Homefiniti Analytics

| Dennis O'Neil

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]

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We’re celebrating! 🍾 Professional Builder Magazine has included Megan English amongst the esteemed Forty Under 40 class of 2020. Color me biased, but I can’t think of anyone more deserving of this honor. Megan first became part of the home building industry in 2005 as a representative for a new home directory magazine. At the end […]

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The 2020 International Builders Show just wrapped-up and I am intoxicated by the possibilities the future holds for our industry. It’s no surprise my time at the show is almost completely spent in Sales Central, the sales and marketing education sessions, or connecting with the sales and marketing pros in attendance. This year just kept […]

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I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]

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Market Leaders vs. Market Followers

| Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

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All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

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When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]

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