The average consumer has a hard time understanding the “on your lot” builder online. Naturally, website content is primarily floor plans, and pricing is difficult because of unknown land costs. Tilson Homes wanted to build a better experience for the consumer, and reduce the volume of unqualified requests fielded by their online sales counselors.
The new TilsonHomes.com provides consumers with a content-rich experience that has proven effective in every way we had hoped for. Of course, the website provides details on all of the 50+ floor plans offered, but because the site includes content about the 150+ Texas counties where Tilson builds, consumers are shown the cost for each home in each county. TilsonHomes.com communicates over 8,000 unique plan/county prices to help home shoppers, and the Tilson team manages it all with a simple import file.
The analytics include astonishing performance details. In the first nine months of the new TilsonHomes.com:
- Session volume increased 48% year-over-year
- Average session duration increased 15% year-over-year
- Bounce rate decreased 15% year-over-year
- Google organic traffic increased 75% year-over-year