Monthly Archives: January 2011

The mobile Internet is still a young frontier for builders. While directories and large brokerages have invested in mobile apps beginning a couple years ago, most builders have just begun to dip their toe in the water. The benefit to a company with an “innovator/early adopter” approach to marketing technology is that, while they pay the occasional […]

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A Facebook App for Home Builders

| Dennis O'Neil

It’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen into the top 5 referring sources of traffic for some of our clients’ websites. Despite this impact, many builders are still somewhat skeptical of Facebook’s role in the buying process, and I can sort of […]

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Trying to Stand Out? Drop the Stock Photo Habit

| Dennis O'Neil

The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this means the goal is to interupt someone, but no matter the direction, the goal is always to do something unique enough to get noticed, and then be heard. Let me be clear – stock photography […]

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Ignore the Mobile Internet at Your Own Peril

| Dennis O'Neil

I’m not normally one for drama, but I’m not sure the message is really reaching the industry. In the past I’ve written about home builder mobile marketing and how to use Foursquare for real estate. Thankfully, a group called Mobile Future has put together a great “Did You Know?” type video with some sobering stats […]

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Generally speaking, most builders, salespeople, and real estate brokers I speak with agree that the last thing the Internet needs is another home search directory. Each time a new directory is introduced, it creates a new burden for the builder (focus, monitoring, plus a new SEO competitor). Ask a consumer if the Internet needs another […]

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