Google Analytics

Introducing Homefiniti Analytics

| Dennis O'Neil

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]

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Goodbye Google AdWords…Hello Google Ads!

| Beverly Bankert

Goodbye Google AdWords…Hello Google Ads! Last month, Google announced a major rebranding effort that is scheduled to roll out today. Moving forward the global online advertising product known as AdWords will sunset and become Google Ads. Google launched the AdWords platform on October 23, 2000 with just 350 initial advertisers who were interested in seeing […]

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Google Analytics: Getting Rid of Pesky Spam Site Data

| Stacey Titemore

If you’re using Google Analytics to track your website traffic you’ve probably come across sites like, or in your traffic reports. But…what are these referral sites? Is this legitimate traffic to my website? Does this affect the rest of my Google Analytics data? How do I remove these sites from my Google […]

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