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All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

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When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]

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My Do You Convert Summit 2019 Wrap-up

| Dennis O'Neil

I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]

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My 2019 Jeff Shore Sales Leadership Summit Wrap-up

| Dennis O'Neil

Each year, I’m excited to attend the Jeff Shore Sales Leadership Summit. Each year, I leave grateful for the relationships the industry has provided me, and excited about what the future holds. This year’s summit delivered in a big way. The Venue I’ve come to expect a memorable venue experience for the summit. The Gaylord […]

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Is WordPress Right for Home Builder Websites?

| Dennis O'Neil

ONeil Interactive has designed and developed WordPress based homebuilder websites for some of the largest builders in the country. Those builders came to us knowing they required a WordPress solution and they knew of our experience making it work for the industry. Why was WordPress a requirement? In almost all of these cases it was […]

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It’s true, the team at ONeil Interactive sometimes gets a little too excited and eager to implement a new technology. Shiny new tech is rarely ready for prime-time use. Sometimes we watch and wait for the right time, but when Google announced it was participating in the Accelerated Mobile Pages (AMP) standard a couple years ago, […]

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At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]

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Fun and Weirdness at Zappos HQ

| Dennis O'Neil

The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]

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What Happened at the 2019 Builders’ Show? #IBS2019

| Dennis O'Neil

It was another warp-speed experience at this year’s International Builders Show. Adam, Megan, and I taught, learned, and experienced our way through the week — talking shop and having fun. If you’ve never been to the show, I can’t stress how much you should make the trip next year. This was my tenth consecutive IBS, […]

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Update: Oct 2019 As Facebook Marketing Partners, Dennis and Megan were invited to spend the day with members of the Facebook Ad Tech team at Facebook’s Menlo Park, CA campus learning about some amazing new opportunities! More photos here.   It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of […]

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Accessibility, WCAG, and Home Builder Websites

| Dennis O'Neil

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

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As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

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Why is your Google Map Broken?

| Dennis O'Neil

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

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I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]

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Our First Ten Years

| Dennis O'Neil

It is with incredible pride, a full heart, and a big dose of “pinch me,” that I’ve spent the recent days reflecting on ONeil Interactive’s first ten years in business. The journey has been full of beautiful challenges. It’s included incredible highs, a few gut-punching lows, many, many lessons, and incredible amounts of growth for […]

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