Dennis O’Neil

Market Leaders vs. Market Followers

October 28, 2019 | Dennis O'Neil

Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally viewed as responsible for creating it. Unless profit, or staying in business at all, is not a requirement, companies pay attention to the needs and wants of their customers. Consider then, what limited control that […]

Content. Great Content. Lots of Content : How a Home Builder Designs the Best Website

October 17, 2019 | Dennis O'Neil

When a home shoppers leaves your website, what phrase would you rather them utter the next day? Builder, who? Builder X has a beautiful website! Builder X builds beautiful homes! I’m always up for a spirited debate, but I’m hoping you went with option 3. Your website’s job is to support your organization — to […]

Your Design. Your Values : How a Home Builder Designs the Best Website

October 9, 2019 | Dennis O'Neil

All design is a demonstration of values. The website design process involves decisions on the arrangement of information and assets. The decisions on the placement, prominence, and presence of an element are a manifestation of what you value, how you see your customer, and what you think they want, or should want, to experience. If we […]

How a Home Builder Designs the Best Website : A Series Introduction

October 9, 2019 | Dennis O'Neil

When a builder designs a new website with our team, we’re commonly asked for our recommendations on how to make it the best it can be. And our answer is, to every builder, designs are best created through a process of deep collaboration — one that allows us to learn about a builder’s values, goals, […]

My Do You Convert Summit 2019 Wrap-up

September 23, 2019 | Dennis O'Neil

I’ve always felt that the ONeil Interactive team is made up of “my people” — meaning they get me and I’m comfortably transparent with who I am. We’re all individuals with unique interests and quirks, but the love of digital, the quest for knowledge, and the desire to do good things for good people are […]

My 2019 Jeff Shore Sales Leadership Summit Wrap-up

August 18, 2019 | Dennis O'Neil

Each year, I’m excited to attend the Jeff Shore Sales Leadership Summit. Each year, I leave grateful for the relationships the industry has provided me, and excited about what the future holds. This year’s summit delivered in a big way. The Venue I’ve come to expect a memorable venue experience for the summit. The Gaylord […]

Is WordPress Right for Home Builder Websites?

August 12, 2019 | Dennis O'Neil

ONeil Interactive has designed and developed WordPress based homebuilder websites for some of the largest builders in the country. Those builders came to us knowing they required a WordPress solution and they knew of our experience making it work for the industry. Why was WordPress a requirement? In almost all of these cases it was […]

AMP Makes NewHomes.net the Fastest New Home Search. Anywhere.

August 8, 2019 | Dennis O'Neil

Home Builder Advanced Mobile Pages Website

It’s true, the team at ONeil Interactive sometimes gets a little too excited and eager to implement a new technology. Shiny new tech is rarely ready for prime-time use. Sometimes we watch and wait for the right time, but when Google announced it was participating in the Accelerated Mobile Pages (AMP) standard a couple years ago, […]

Facebook’s Marketing Vision and My Experience at F8

May 9, 2019 | Dennis O'Neil

At each of Facebook’s F8 Developers Conference events, the company shares its vision for the future of its platforms — kicked off by a keynote address from CEO, Mark Zuckerberg. F8 is an apply/invite only event, so it was especially exciting to be in San Jose this year. It’s definitely an upgrade from watching via […]

Fun and Weirdness at Zappos HQ

March 6, 2019 | Dennis O'Neil

The unique culture at Zappos.com is no major secret. The company is well regarded as a leader in employee happiness; believing that happy employees care for and create happy customers. How exactly does Zappos live this? I’m going to dig in deep, but here are a few teasers. The company has no goal for how […]

What Happened at the 2019 Builders’ Show? #IBS2019

February 24, 2019 | Dennis O'Neil

It was another warp-speed experience at this year’s International Builders Show. Adam, Megan, and I taught, learned, and experienced our way through the week — talking shop and having fun. If you’ve never been to the show, I can’t stress how much you should make the trip next year. This was my tenth consecutive IBS, […]

Being an Official Facebook Consultant Partner. Why it Matters.

January 23, 2019 | Dennis O'Neil

Update: Oct 2019 As Facebook Marketing Partners, Dennis and Megan were invited to spend the day with members of the Facebook Ad Tech team at Facebook’s Menlo Park, CA campus learning about some amazing new opportunities! More photos here. It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of […]

Accessibility, WCAG, and Home Builder Websites

November 13, 2018 | Dennis O'Neil

Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones without clear evidence. I believe the topic of web accessibility is a real vulnerability to the business. So much so that it I feel failing to bring it to your attention would be a disservice to […]

Zillow, Your Website, & Your Task List. Homefiniti Helps. Again.

November 11, 2018 | Dennis O'Neil

As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]

Why is your Google Map Broken?

July 30, 2018 | Dennis O'Neil

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

Archives

Market Leaders vs. Market Followers

Content. Great Content. Lots of Content : How a Home Builder Designs the Best Website

Your Design. Your Values : How a Home Builder Designs the Best Website

How a Home Builder Designs the Best Website : A Series Introduction

My 2019 Jeff Shore Sales Leadership Summit Wrap-up

Is WordPress Right for Home Builder Websites?

AMP Makes NewHomes.net the Fastest New Home Search. Anywhere.

Fun and Weirdness at Zappos HQ

What Happened at the 2019 Builders’ Show? #IBS2019

Accessibility, WCAG, and Home Builder Websites

Zillow, Your Website, & Your Task List. Homefiniti Helps. Again.

Why is your Google Map Broken?

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