Archives

I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]

Read More »

Our First Ten Years

| Dennis O'Neil

It is with incredible pride, a full heart, and a big dose of “pinch me,” that I’ve spent the recent days reflecting on ONeil Interactive’s first ten years in business. The journey has been full of beautiful challenges. It’s included incredible highs, a few gut-punching lows, many, many lessons, and incredible amounts of growth for […]

Read More »

Each year, in the days following the International Builder Show, I rub my exhausted eyes and reflect on the conversations and connections I made and renewed there. This year was an especially exciting non-stop experience for ONeil Interactive, and it’s hard to imagine going bigger in 2019 — but we’re up for the challenge 🙂 […]

Read More »

Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful […]

Read More »

Over the years, we’ve had the pleasure of working with the Shore Consulting team on a number of projects. This year we continued that relationship by sponsoring the annual Sales Leadership Summit. We were excited to spend a couple days with the leading thinkers and doers in new home sales and marketing. The company and […]

Read More »

Are you going to that show, too? Meet us there!

| Dennis O'Neil

Many of you have spoken with Adam Van Bavel. You may have had the opportunity to get creative with Adam during his many years as a Digital Strategist at ONeil Interactive. Or maybe you spoke to him since he’s taken over his new role as New Business Development Manager. However, you might not have met […]

Read More »

The Marketing Pulse, Stand Out, and IBS 2015

| Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

Read More »

Did You Miss the Facebook Webinar?

| Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

Read More »

Take the Marketing Pulse Survey Today

| Dennis O'Neil

The end of the year brings an extra kind of excitement for us data nerds. We’re reflecting on this year’s accomplishments and focused on next year’s goals, but we’re also excited about the hunt for hard numbers; the numbers that tell the story of marketing successes and failures in 2014, and point the way to […]

Read More »

Facebook Webinar: Wed, December 17th at Noon CT

| Dennis O'Neil

Next Wednesday, December 17th at Noon Central Time, we are honored to be participating in Smart Touch Interactive’s professional webinar series. For about 40-45 minutes, we’ll be discussing builder social media participation trends, the measurable results they’ve seen (and not seen), and discuss specific tactics that have proved successful in driving traffic. I really, really, […]

Read More »

Mobile vs. Desktop. Who’s on the Ropes?

| Dennis O'Neil

In this final installment of the mid-year 2014 Builder Web Stats report, we dive into the trends of mobile device usage and traffic. Mobile device traffic has been on the rise since we’ve been measuring it, but has more recently hit some major milestones. Watch the video now for a can’t miss perspective on how […]

Read More »

Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

Read More »

Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

Read More »

Is a Bounce Good or Bad?

| Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

Read More »