User Experience

I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug […]

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Give more than you receive. If someone spent the time to complete that contact form or your website, spend more than 5 seconds on a lame email response. Always expect that you will, and should, give more to prospects and customers than you will receive from them. It seems like a common sense statement, but […]

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Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the buyer in mind. The package is a combination of products or services that affords the buyer additional value, often trading a little bit of decision making freedom for simplicity and that increased value. The buyer […]

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Its no secret I’m a big fan of what opportunities the mobile web presents for home builders. What I didn’t quite expect was a recent wake-up call on how closely email marketing is linked to mobile. We recently sent out an email promotion for an apartment management client. The day after the email went out […]

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Ignore the Mobile Internet at Your Own Peril

| Dennis O'Neil

I’m not normally one for drama, but I’m not sure the message is really reaching the industry. In the past I’ve written about home builder mobile marketing and how to use Foursquare for real estate. Thankfully, a group called Mobile Future has put together a great “Did You Know?” type video with some sobering stats […]

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Generally speaking, most builders, salespeople, and real estate brokers I speak with agree that the last thing the Internet needs is another home search directory. Each time a new directory is introduced, it creates a new burden for the builder (focus, monitoring, plus a new SEO competitor). Ask a consumer if the Internet needs another […]

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“More home shoppers start their search online than ever before.” “Over 90% of buyers use the Internet.” This is not news. This is not new information. The number of home shoppers who start their home search online has been above 80% for years. This is not news. Even early numbers in 2000 showed that 40% […]

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While I’m far from a major real estate investor, with a partner I own a vacation rental property that is about 3 hours from my home. For many reasons, including the shear distance and weekly activity, we pay a management company to run the day-to-day for us. Overall, I’m happy with the job the management […]

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Who are You Changing For? You, or Your Customer?

| Dennis O'Neil

If we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around that directive? I recently attended REBarCamp in Philadelphia. Okay, so it wasn’t really that recent, but I’ve had some thoughts stirring since I’ve left.  I attended a session there titled “The Future Brokerage.” The topic […]

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