Surprise! Lame Email Responses get Lame Results.

Give more than you receive. If someone spent the time to complete that contact form or your website, spend more than 5 seconds on a lame email response.

Always expect that you will, and should, give more to prospects and customers than you will receive from them. It seems like a common sense statement, but the rule is regularly broken in email communication.

I see prospects spending their time to complete online forms, some quite complicated, only to get some lame response from a salesperson. The response might be all boilerplate and canned, or a ridiculously unhelpful one-line response like, “What more can I tell you?” or “What are you interested in?” That’s a quick way to get no where.

Think of how often you fill out forms on websites. Not often if you’re like most of the web-using population. It takes a strong desire for more to make most people expend the energy to complete a contact form. If your prospect took their time to complete that form and send it to you, you should be spending at least that time and more to develop a more thoughtful response than “What kind of information you’re looking for?”

Simple and unhelpful responses are unlikely to ever get another email back.

Be conversational. Ask a specific question. Tell a joke. Do something more.

Dennis O'Neil

Dennis O'Neil


Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.