Is a Bounce Good or Bad?

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible.

“How does our bounce rate compare with other builders?” is a common question, but a difficult one to answer in a way that means something valuable. Watch the short video to understand why bounces can be a good thing. And be sure to stay tuned for upcoming videos detailing which websites (Zillow, NewHomesDirectory,, and more) send builders the best traffic.

Dennis O'Neil

Dennis O'Neil


Dennis has spent over 22 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.