A Builder’s Guide to Creating Home Buyer Personas
A Builder’s Guide to Creating Home Buyer Personas
A home buyer persona is a research-based profile that represents a specific segment of your target audience. For homebuilders, a …
SEO Strategy
A home buyer persona is a research-based profile that represents a specific segment of your target audience. For homebuilders, a …
SEO Strategy
There is a massive shift happening in how people find homes. For years, we focused on "feeding the beast", churning …
SEO Strategy
Summer is one of the busiest times of year for homebuyers, and your website should be ready to meet them. …
Best Practices StrategyAnother year old and another year wiser so these weekly write-ups should be gettin’ real good. As is so often …
CDP Data Privacy Marketing
As our premiere episode for Season 3 of Homefiniti and Beyond Megan joined me to discuss 3rd quarter 2021 digital …
Facebook Google Homefiniti & BeyondTomorrow my youngest turns 13. To celebrate, we fulfilled her longtime dream of having a golden retriever puppy. I surprised …
Data Privacy Facebook MarketingEvie Tavarez, Director of Business Development & Marketing, Blackburn Communities
Each week as I comb through my newsletters and reflect on the conversations we had in the office, I think …
Data Privacy Marketing StrategyThe tooth extraction did not go as planned. It involved one dentist, two oral surgeons, a Google My Business listing, …
Email Marketing Facebook GoogleYou all, I am officially old. I cracked a tooth eating dinner on Wednesday night and after spending 2 hours …
Email Marketing Google Google AnalyticsI’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a …
Email Marketing Facebook GoogleLast week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. …
Email Marketing Facebook GoogleI started this edition headed in one direction but after having fully vetted the articles that I want to pass …
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