Glossary

Search Engine Optimization (SEO)

| Dennis O'Neil

What is Search Engine Optimization (SEO)? Search engine optimization, often referred to as SEO, is the practice of improving your organic website ranking in search engine results pages (SERP) when user’s search using phrases related to your business. In a nutshell, organic rankings are unpaid positions in search results. Being included in organic results means […]

Read More »

Pages-per-Visit

| Dennis O'Neil

What is Pages-per-Visit (PPV)? Pages-per-visit, sometimes abbreviated PPV, is the average number of individual pages a visitor to your website. Each new page they visit counts a 1, so a pages-per-visit or 3.53 means the average visitor in that sample viewed 3.53 pages before leaving. Who Cares? Pages-per-visit is a good measure of traffic quality. […]

Read More »

Landing Page

| Dennis O'Neil

What is a Landing Page? A landing page is an “entry point” for a visitor to your website; the page they first see when navigating to your website. Most often, the landing page is your website’s homepage, but it can be other pages, too. If a prospect Googles one of your community’s names, Google it […]

Read More »

Bounce Rate

| Dennis O'Neil

What is a Bounce Rate? Bounce Rate is the percentage of visits to your website that end with only 1 page visited. This means someone saw your website on their screen, and chose not to click on anything else. They figuratively bounced off your website¬†because¬†they landed, and then left. Who Cares? Bounce rate is a […]

Read More »

Visits

| Dennis O'Neil

What is a Visit? A visit is an instance of someone’s experience on your website. The term is used to measure the volume of traffic your website or page receives. For example; A consumer Googles your name, clicks your listing in the results page (SERP) and then see’s your website. This process starts the visit […]

Read More »

SERP

| Dennis O'Neil

What is a SERP? An SERP is an acronym for Search Engine Results Page. SERP is the term used to describe the page of results a user sees after typing theor search into a search engine like Google or Bing. SERP refers to the entire page, including organic search results and paid search results, among […]

Read More »

Time-On-Site

| Dennis O'Neil

What is “Time-On-Site”? Time-on-site is a measure of how long a user satys on your website, typically in a measure of minutes and seconds. The measurement is most often an average of visitor behavior over a period of time (monthly most often). If Google Analytics tells you that your Time On Site for last month […]

Read More »
Notice: Undefined variable: stickyContact in /home/oneil/public_html/inc/footer.php on line 132