Advertising on Facebook offers highly targeted ads on mobile and desktop both in the news feed and right column. In addition, ads can be displayed on the Facebook Audience Network (think Google Display Network / Bing Network) and Instagram too.
Facebook ads are not to be confused with “boosted posts” where you determine a budget to promote an individual post.
There are hundreds of targeting options for home builders to choose from through Facebook insights and partner data. With no shortage of ad options — 9 objective choices and 10 ad types — Facebook advertising offers affordable CPC/CPM advertising with precision targeting of potential home buyers.