What is a Visit?
A visit is an instance of someone’s experience on your website. The term is used to measure the volume of traffic your website or page receives. For example; A consumer Googles your name, clicks your listing in the results page (SERP) and then see’s your website. This process starts the visit to your website. The visit ends when a user leaves your website (by going to a different website, closing their browser, etc).
Who cares?
Visits are the most basic unit of website traffic measurement. Similar to viewing an increase in model traffic, an increase in website visits is typically a positive thing.
Best Use
Visits are best used a broad metric of website performance. Visits only define quantity of traffic, and provide no insight into quality of traffic. Thousands of new visits with an average time-on-site of a few seconds, will not help your business.
