An email address is the digital home for those without a website. It allows personal, professional, and sales & marketing content to be delivered across the internet at the push of a button.
Sales & Marketing emails come from a variety of sources including organic lists (an email address acquired by the sender with permission to send content to the recipient), third party lists that have obtained an email address from alternative marketing initiatives (paid lists), and spam lists (permission was never granted to receive email from sender or it’s affiliates).
Email is one of the most effective ways for a home builder to communicate with prospective home buyers. The use of automation allows for emails to be sent at specific times or by triggers to the recipient which create a higher chance of conversion.