Where Social Media wins and Twitter Fails

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have to be a part of… Facebook, Twitter, Pinterest?

In this 3rd installment of our Builder Web Stats report, we’re sharing the numbers behind social media traffic – Which sites are sending builder websites the most traffic and the best traffic. Social media is best suited to nurturing, providing an opportunity to stay in touch with prospects that have discovered you and keep them coming back.

Watch the video below to find out what social media platform performs best, and which one doesn’t even make the top 75!

And be sure to catch up with our other recent videos on bounce rates and Zillow, Trulia, and New Homes Directory.

Dennis O'Neil

Dennis O'Neil


Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.