Don’t be jealous but this weekend I get to host my daughter’s 14th birthday party, Covid style. She’s requested the following: Pizza ✅ Outdoor movie ✅ Bonfire ✅ Smores ✅ Sleeping in a tent outside ✅ neon wigs ✅ and shrinky dinks. I’m sure it will also include a multitude of tik toks. Before I head off into the teenage girl abyss, I will leave you with this week’s news you can use.
Last week I told you that the 28 day attribution window was going away on Facebook. But guess what? They heard the complaints of advertisers around the world and have rescinded this action. Long live 28 day attribution!
This next highlight might sound like a bit of a broken record from me, but Google My Business is an important part of your overall SEO strategy. In a survey of leading SEO experts as it relates to the maps for local search results, they’ve concluded that “GMB and reviews are the variables that have grown the most in their perceived impact.” It’s less impactful in overall local search results, but that’s where your actual website SEO strategies come in. There are many factors that go into how your business appears in search results, local and otherwise. If you don’t take advantage of and pay attention to all of them with a holistic approach, you risk falling down in the search results.
Speaking of a holistic approach, another key to improving your search results is reviews. When people like you, they really like you, you want them to shout it from the rooftops. Or in this case, Google, Yelp, Facebook and other places where people can review a business. But it’s not just about getting people to leave reviews, there’s work to be done from the business side too. Respond and engage with the reviews, most especially the not so great ones. Use that as an opportunity to showcase your customer service skills.
That’s all I have for you today, wish me luck and send wine for my weekend adventure. Oh and check out my recap of last week’s Homefiniti and Beyond where I interviewed our esteemed colleague, Peter van der Does.