Register for NAHB’s “Purposeful Branding” Webinar on Sept 26

Join the National Sales & Marketing Council at Noon on Tuesday, Sept. 26 for a 30 minute webinar hosted by Dennis O’Neil. Dennis will cover “Techniques and Strategies for Purposeful Branding,” based on his Sales & Marketing Ideas magazine cover article earlier this year. During the webinar, Dennis will examine what makes a brand purposeful and share specific techniques builders can employ to communicate brand purpose for business value.

The webinar is free for NSMC members.

To register, email Carlena Farrar at

The purpose in your brand can edge out competitors and increase referral business. The data indicates this is especially true when marketing to millennials. Respected marketing thinker and practitioner Dennis O’Neil will give you strategies to awaken the purpose in your own brand and techniques to sell more by communicating that purpose to home shoppers.

Participants in the webinar will:

  • Examine what makes a brand purposeful
  • Explore the purposeful identity in their own brand
  • Gain knowledge of specific techniques to communicate brand purpose for business value


And, If you still haven’t downloaded the NSMC app, do it now:

Download the iPhone app.
Download the Android app.

Don’t forget!

To register, email Carlena Farrar at


Dennis O'Neil

Dennis O'Neil


Dennis has spent over 17 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.