Blog

The State of Things: Video Edition

Facebook lives, Instagram Stories, Youtube, TikTok, video is everywhere these days, but how can you use it to your advantage? Join Julie Rogers our Social Media and Content Manager and Molly White our Digital Strategist to learn why you should be using video and how to do it.

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The transition and embracing of digital tools, technology and advertising is no longer an option, it’s a must do if you want to succeed in the new post Covid-19 world. The timeline for adoption has been fast tracked. The time is now. For lots of people, adopting and understanding new technology is frustratingly hard experience […]

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Say Hello to Our New Team Member, Taylor!

We’re excited to introduce you to Taylor Lentz! Describe what you do at ONeil Interactive in one or two sentences. I got hired as a Web Developer for ONeil Interactive. I will be helping the backend team work on the Homefiniti platform as well as home builder websites. What did you want to be when […]

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Importance of Organic Search Presence

SEO is more than just the organic traffic coming to your website. It’s also about search presence, how a business appears in the organic search results. With the recent uptick in online activity and the shift in online consumer behavior, a businesses search presence should be a top priority for marketers now more than ever. […]

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The State of Things: SEO Edition

There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Join Megan and Dennis for The State of Things: SEO Edition. We’re sharing the most recent stats on builder organic traffic trends and discuss why today’s market has created a new chapter in the SEO playbooks we’re […]

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Mid-April 2020 Builder Web Trends

I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost is going down but the amount […]

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All too often we take over marketing for builders and find that they were previously using the homepage of their website as the place where all traffic was directed from Google, Facebook, Bing and other online marketing efforts. While the homepage of your website should provide a quick synopsis of who you are and what […]

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There is certainly no shortage of content during these unprecedented times, so we’ll stick to what we know best.Sit in on our latest Facebook Live session with Jenna Verrecchio and Megan English. They’ll share the functional updates builders should be making to their websites TODAY to accommodate virtual home shopping.

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Upgrade Virtual Selling Screen-time to Facetime

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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It often takes something major to take us out of our normal ways of doing things and challenge the status quo. It’s a huge understatement to say: this is one of those times. Every part of our lives has been affected and businesses have had to quickly adapt to change the way they interact with […]

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Adaptation: A Few Words on Embracing Change

ad·ap·ta·tion /ˌadapˈtāSH(ə)n/ a change or the process of change by which an organism or species becomes better suited to its environment. 2020 has brought a lot of change. I could end this blog with that statement alone and feel confident I’ve made my point. However, it’s not the act of the world around us becoming […]

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DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, the story that is […]

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Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]

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Uncertainty Demands Uniquely Human Leadership

It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. It is my belief that every uniquely human contribution is, at least in part, leadership – empathy, compassion, foresight, assessment, and organization of the abstract are among just a few. […]

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Introducing Homefiniti Analytics

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]

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Update Your Website for More Online Shopping

While we are all doing our best to practice social distancing, a lot of people are staying home. They are cooped up with their families and taking an extra close look at their surroundings. Anyone who was contemplating a move in the near future will definitely want to move after being at home for so […]

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We’re celebrating! 🍾 Professional Builder Magazine has included Megan English amongst the esteemed Forty Under 40 class of 2020. Color me biased, but I can’t think of anyone more deserving of this honor. Megan first became part of the home building industry in 2005 as a representative for a new home directory magazine. At the end […]

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The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]

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Last month, I was thrilled to be making my first trip to the International Builders’ Show. (Also a bit nervous, terrified and anxious.) While there, I was also going to be part of my first-ever Education Session at IBS. (Hence: nervous, terrified and anxious.) Usually part of the “hold down the fort” crew back in […]

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We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]

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