Visual Search Comes to Real Estate

If you’re not familiar with the concept of visual search, its the process of searching from information using a picture. Google Goggles is the most prime example. Google Googles lets you snap a picture of something using your phone’s camera, and then Google searches for more information about whatever you took a picture of. If you photogrpahed the Mona Lisa, you’ll get information about the artist, when its was painted etc. If you snapped a photos of the Lincoln Memorial, you’ll get the full history.

This type of searching is likely to become more impactful as virtual reality becomes more practical, and “Heads Up Displays” like smart windsheilds and smart glasses become more prevalent.

Thanks to Sawbuck, visual search has now come to real estate. Watch this video full of awesome. If you cannot see the video, click here.

Sawbuck is using a little more than just the photo to show you results. I’m sure they’re also using your GPS location to significantly narrow the search for the home you snapped. Its still amazing. And I, for one, welcome this very non-fumbling-with-my-keyboard method of home shopping.

The full story from Sawbuck is here. iPhone users can download the app now in the AppStore. An Android version is said to be coming soon. You can signup to be notified of its launch here.

Dennis O'Neil

Dennis O'Neil


Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.