Just like every market is different, every builder is different. This means how best to judge a successful campaign or online initiative will be different for every builder.
Despite my best efforts to convince builders to compete against themselves when determining their success, most builders still ask, “So how am I doing compared to other builders?” While there’s no perfect average, the chart below provides some great benchmarks to compare your website’s performance.
Home Builder Website Performance Statistics
A couple observations jump out at me:
- With just one exception, there’s a steady rise in the percentage of mobile traffic
- With Apple & Android clearly ruling the mobile traffic sample, mobile websites should focus on providing the rich experience that these phones support rather than dumbing down a site just so it works on less sophisticated phones.
Even greater detail will be available to those builders who opt-in to the data sample. If you’d like to participate, complete this form found here.