At the 2013 International Builders’ Show in Las Vegas, I had the pleasure of presenting the results of our annual Sales & Marketing Pulse report with our partners, Shore Consulting. Jeff Shore and I presented the results to the crowd in Sales Central with standing room only. If you missed us at IBS, you’ve got […]
Read More »The International Builders’ Show is off to an AWESOME start! This morning’s Pulse 2013 event was a huge success, with standing room only in Sales Central, as Dennis O’Neil and Jeff Shore shared a wealth of valuable data points pulled directly from our survey results. They touched on everything from the social media participation to […]
Read More »Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business […]
Read More »The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve […]
Read More »The International Builders’ Show moves back to Las Vegas this year and we are MOST excited about one event in particular. No, not losing our shirts at the roulette wheel; the Sales & Marketing Pulse 2013! We surveyed hundreds of sales & marketing leaders across the country about how they fared during the 2012 builder […]
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The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the […]
Read More »We love when builders are open to progressive design concepts. So when we came across the Worthington Green website our response can be likened to that of a kid in a candy store! This luxury custom home community in Baltimore recently launched their new website and it came equipped with all the bells and whistles […]
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It’s back for 2013! As builders work to maximize the full potential of today’s recovering market, everyone is looking for a performance edge. To that end, we are excited to announce The Pulse 2013, a leading edge survey conducted by ONeil Interactive and Shore Consulting. This annual survey represents hundreds of new home sales and […]
Read More »Continuing the conversation around the topic of onsite and online sales counselors, I recently spoke with Jeff Shore about this issue. This video originally appeared on newhomesalesleaders.com.
Read More »Can you believe a year has come and gone since we last conducted the Sales & Marketing Pulse survey? Well, Builder Web Apps and Shore Consulting are at it again and we need the input of all those new home sales & marketing professionals out there. Last year’s Pulse results shed light on marketing strategies […]
Read More »Part One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend you start here first. In this part, I will continue to clarify and expand on my thoughts in hopes the discussion will continue. First, this discussion may be new, but I outlined the underlying issues […]
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I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug […]
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If you’re not familiar with Yelp, you will be soon. Yelp is an online directory of consumer reviews. It’s most famously known for it’s restaurant reviews, but has expanded to support almost any business type over the last couple years. We’ve always recommended adding community locations to Yelp, as it’s free, and it’s part of a “cover […]
Read More »Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are definitely some noteworthy points. In a previous post we discussed how it’s important to plan for a multi-screen experience for the home shopper, but this report details more about the impacts of ignoring the trend. Here are some key […]
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We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of […]
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