Can you believe a year has come and gone since we last conducted the Sales & Marketing Pulse survey? Well, Builder Web Apps and Shore Consulting are at it again and we need the input of all those new home sales & marketing professionals out there.
Last year’s Pulse results shed light on marketing strategies such as social media implementation, the role of mystery shops and competitive sales floors, and the importance of mobile websites. As we’re well aware, the homebuilding industry is ever-evolving, as are the approaches we take to sales and marketing. So we want to know what’s changed, what’s worked, and what we should never try again.
We invite you to reflect on this past year and share the challenges, as well as the successes, you and your sales team faced in 2012. Please take 15 minutes of your time to fill out the survey found at the link below.
After completing the survey, you will have the opportunity to sign up to receive a full copy of the results. Dennis O’Neil and Jeff Shore will also be presenting these findings on Tuesday, January 22nd at 10am in the Sales Central at the International Builder Show in Las Vegas.
We’ll keep you posted on all the presentation details so stay tuned!