The International Builders’ Show in Las Vegas is less than two weeks away and the Builder Web Apps team is gearing up to take Sales Central by storm. In addition to co-presenting the Pulse 2013 event with Jeff Shore on Tuesday, January 22 at 10:30am in Sales Central (South 219) and sponsoring the Sales Central charging station, we’ve come up with our own little giveaway that (we hope) will help stimulate your Facebook presence.
One of the most frequently asked questions we get from our builder friends is how to expand their social media audience so that all those interesting tidbits of information and breaking community news is shared with more than just a fan-base of loyal employees and faithful family members. In other words, “how do I get more ‘Likes’?” This burning question has plagued us ever since Facebook introduced Business Pages in place of the traditional personal profile. While the Business Page is a much more legitimate representation of your company on Facebook, you can no longer send “friend requests” to increase your popularity. Facebook users must proactively subscribe to your posts and “Like” your page. There are several ways of organically growing this number, but we’ve also seen marked success using Facebook Ads, Sponsored Stories and Promoted Posts to help increase our reach outside our immediate circle of fans,
So what’s this have to do with the Builders’ Show? We know you’re hesitant to spend marketing dollars on Facebook. After all, isn’t one of the reasons we’re there in the first place because it’s free?! So Builder Web Apps is giving away $100 in free Facebook advertising everyday during IBS, this way you can spend our money to give it a try, instead of your own. Stop by Sales Central to find us or just look for our button, like the one above, and our signature Builder Web Apps orange lanyards. We’ll give you the details, you give us a business card and you’re entered to win. Looking forward to seeing everyone there!