It’s More than Mobile. It’s Multi-screen.

We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports show how consumers are increasingly using mobile phones in their new home searches. A recent study released by Google backs up not only the importance of mobile in your web strategy, but the importance of a consistent “multi-screen” experience for consumers.

What is multi-screen?

The Google study embedded below discusses the concurrent and sequential use of multiple devices by consumers to intereact with the same company or product. This means that users might use a tablet to browse a business’s website after seeing a commercial on TV. They might search for a product on their phone for preliminary research, but then continue that activity on their laptop or desktop, all while watching television.

Note below how often 60% or more of the survey respondents started their search on their mobile phones, and then continued the search on their laptops. Anecdotally, our client data supports this. We see a tremendous amount of organic search traffic fueling mobile website visits. This means users are opening Google on their phone and typing in phrases like “new homes in _____” and finding builder mobile websites.

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The findings of the report support the idea that mobile phones, tablets, and desktop websites are not silos. Consumers don’t interact with just one. They interact with all of them; often at the same time. It’s more important than ever that your customer’s entire web-based experience with your company be consistent across all platforms.

Does your website look good on mobile phones? iPads? Android tablets? There’s a lot more than “mobile” and “desktop” to think about now.

The full study can be downloaded here.

Multiscreenworld Final


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.