Mobile. It’s no Longer a Benefit. It’s a Requirement.

Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are definitely some noteworthy points.

In a previous post we discussed how it’s important to plan for a multi-screen experience for the home shopper, but this report details more about the impacts of ignoring the trend. Here are some key stats:

  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  • 79% of people who don’t like what they find on one site will go back and search for another site
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 36% said they felt like they’ve wasted their time by visiting those sites
  • 52% of users said that a bad mobile experience made them less likely to engage with a company

You can see details on the full report here.

While it may still feel cutting edge to have a mobile website, consumers are already past that. You might get a little credibility by having one, but you’ll lose a lot more if you don’t.


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.