Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are definitely some noteworthy points.
In a previous post we discussed how it’s important to plan for a multi-screen experience for the home shopper, but this report details more about the impacts of ignoring the trend. Here are some key stats:
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
- 79% of people who don’t like what they find on one site will go back and search for another site
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
You can see details on the full report here.
While it may still feel cutting edge to have a mobile website, consumers are already past that. You might get a little credibility by having one, but you’ll lose a lot more if you don’t.