The Sales & Marketing Pulse 2012 Report and Video

In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads.

Because of the comprehensive survey and participation, we were able to do much more than just share the results. The responses told several clear stories about what leaders are experiencing, exposing key opportunities for 2012. We presented these results during the International Builders Show in Orlando to a sold out crowd and rave reviews.

Visit the Sales & Marketing Pulse website to download the 48 page report and watch the full video of the event.

I’ve written about the importance of mobile websites for builders a number of times, and the Pulse 2012 report provided some interesting insight into the topic. We included the popular Builder Web Apps infographic detailing the average home builder website statisitcs in the report and you’ll see the infographic demonstrates a clear trend upwards on the percentage of users accessing home builder websites from a mobile device; up 121% in 2011.

To get more insight about what this infographic means, click here to visit the Sales & Marketing Pulse 2012 website to get your copy of the report and watch nearly an hour of video content about the results.

Average Home Builder Website Performance
Home Builder Website Performance Statistics

To get more insight about what this infographic means, click here to visit the Sales & Marketing Pulse 2012 website to get your copy of the report and watch nearly an hour of video content about the results.


Dennis O'Neil

Dennis O'Neil

President

Dennis has spent over 19 years using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is a respected speaker on advanced internet marketing and the online sales process.